06/27/2025
June 26, 2025
Nissan ranks highest among Mass-Market brands in J.D. Power 2025 U.S. Initial Quality Study; Nissan Sentra and Altima top of their respective segments
NASHVILLE, Tenn. – Nissan has been ranked highest among Mass-Market brands in the J.D. Power 2025 U.S. Initial Quality Study (IQS), coming second in the industry overall. The prestigious benchmark of new-vehicle quality is based on owner feedback during the first 90 days of ownership.
The J.D. Power U.S. Initial Quality Study, which measures problems per 100 vehicles (PP100), showed that Nissan achieved the lowest number of problems per 100 vehicles among all Mass-Market competitors – demonstrating significant improvements in quality and customer experience.
Several Nissan models stood out in their respective segments:
Nissan Altima – Ranked highest in the Midsize Car segment
Nissan Sentra – Ranked highest in the Compact Car segment
Nissan Rogue, Frontier, and Pathfinder – Each placed among the top three in their respective segments
Nissan’s recognition by J.D. Power as the top-performing Mass-Market brand in initial quality reflects the company’s customer-centric commitment to producing vehicles that deliver quality and customer satisfaction.
The U.S. Initial Quality Study (IQS), now in its 39th year, analyzes responses from tens of thousands of purchasers and lessees of new 2025 model-year vehicles. It covers 223 specific problems across nine vehicle categories, ranging from infotainment and features to driving experience and build quality.
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