Harley-Davidson of Madison

Harley-Davidson of Madison Wisconsin's Highest Volume Dealer!
“The Dealer Who Cares” In 1979, he purchased Sauk Prairie Harley-Davidson, Sauk City, WI.
(536)

Virgil a/k/a “Wolf” Schulenburg served his country in the Navy for four years, including two tours in Vietnam. As a die-hard biker, he purchased a 1941 Knucklehead while in the Navy and in 1976 rode it home from Seattle, Washington to rural Sauk County, Wisconsin. Over the years we’ve transformed from primarily Sales & Service to a full line of all things Harley-Davidson®, enabling you to fully emerge in the lifestyle of riding the world’s greatest motorcycle. It was from the earliest days, we realized we needed to stand out from the others and adopted the motto “The Dealer Who Cares.”

We remain focused on Sales & Service but have
expanded our MotorClothes® Apparel, Genuine Parts & Accessories®, Financing, and Riding Academy® Departments to better serve our customer’s wants and desires. Virgil had the opportunity to establish Harley-Davidson of Madison, Madison, WI in April 2015. He and his team brought with them years of experience operating the Sauk City location. We are very happy to bring a whole new attitude to the Madison Metropolitan area and hope that we can help you realize the dream of owning and riding a Harley-Davidson® motorcycle.

Good bikes never stop making memories. Congratulations to Drew on his new 2009 Softail Deluxe! Enjoy the ride and welcom...
09/18/2026

Good bikes never stop making memories. Congratulations to Drew on his new 2009 Softail Deluxe! Enjoy the ride and welcome to the H-D of Madison family!

Congratulations to Mike on his new '24 Pan America 1250 Special! Wherever the road takes you next, we know you'll enjoy ...
09/17/2026

Congratulations to Mike on his new '24 Pan America 1250 Special! Wherever the road takes you next, we know you'll enjoy the ride - Welcome to the H-D of Madison family!

Congratulations to The "Eternal Optimists" for graduating from our private New Rider Class on August 27-28! Interested i...
09/16/2026

Congratulations to The "Eternal Optimists" for graduating from our private New Rider Class on August 27-28!

Interested in taking a Learn-to-Ride class like this? Check out the courses we offer here: https://hdofmadison.com/hdm-ra-classes

If you're looking for your class photos, check out our collection here: https://rebrand.ly/26-RA-Classes

Trey is taking his job as manager for the day very seriously! Stop in before he’s demoted tomorrow 🤣
09/16/2026

Trey is taking his job as manager for the day very seriously! Stop in before he’s demoted tomorrow 🤣

Congratulations to Gerard and Kelly on their new 2026 Street Glide Limited! You may have had your bike for awhile now, b...
09/16/2026

Congratulations to Gerard and Kelly on their new 2026 Street Glide Limited! You may have had your bike for awhile now, but we know you've been able to put some miles on that beauty! Thanks for being part of the H-D of Madison family!

Spooky season will be here before you know it, and Halloween merch has officially arrived at H-D of Madison! We’ve got s...
09/15/2026

Spooky season will be here before you know it, and Halloween merch has officially arrived at H-D of Madison! We’ve got spooky T-shirts and long sleeves, plus a Halloween village service shop and a few tricks up our sleeve.

And yes, two of the shirts GLOW IN THE DARK. One men’s style and one women’s style.

WELCOME TO THE DARK SIDE 🎃🦇💀

Congratulations to Ryan on his new 2023 Street Glide Special! Here's to the miles, memories, and adventures ahead. Enjoy...
09/15/2026

Congratulations to Ryan on his new 2023 Street Glide Special! Here's to the miles, memories, and adventures ahead. Enjoy the ride and welcome to the H-D of Madison family!

Congratulations to Edward on his new, customized '10 Ultra Limited! Now that's a Harley worth celebrating!! Enjoy the ri...
09/14/2026

Congratulations to Edward on his new, customized '10 Ultra Limited! Now that's a Harley worth celebrating!! Enjoy the ride and welcome to the H-D of Madison family!

Congratulations to Glenn on his brand new 2026 Street Glide 3 Limited! Here's to taking the scenic route every chance yo...
09/14/2026

Congratulations to Glenn on his brand new 2026 Street Glide 3 Limited! Here's to taking the scenic route every chance you get. Enjoy the ride, and welcome to the H-D of Madison family!

Address

6200 Millpond Road
Madison, WI
53718

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

Website

Alerts

Be the first to know and let us send you an email when Harley-Davidson of Madison posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Harley-Davidson of Madison:

Shortcuts

Share

Category