09/17/2026
Bud Moore had already faced some of the hardest battles imaginable before he ever built a race car.
A World War II veteran who survived five beach landings—including Normandy on D-Day and the Battle of the Bulge—Moore returned home with two Purple Hearts and five Bronze Stars earned as a machine gunner. He went back to Spartanburg, South Carolina, and began building stock cars.
Then, in 1967, Mercury asked him to take on something completely different: road racing.
Moore had never raced on a road course. Mercury wanted its new Cougar competing in the SCCA Trans-Am series against Mustangs, Camaros, and Porsche 911s. Moore simply said yes—and brought in Dan Gurney and Parnelli Jones.
His team built the Cougar around Ford’s high-performance 289 V8, strengthened the suspension, fitted Koni dampers, and worked relentlessly to remove the weight added by Mercury’s luxury equipment.
The results came quickly.
Dan Gurney won at Green Valley. Peter Revson won at Lime Rock and Bryar. David Pearson, a NASCAR champion with no road-racing background, won at Riverside.
Four victories in eleven races.
The Cougar finished the 1967 manufacturer’s championship with 62 points. Ford’s Mustang had 64.
Just two points.
At the final race in Kent, Washington, the championship came down to a single finishing position. Gurney’s Cougar finished behind Ron Bucknum’s Mustang, and Mercury’s title opportunity disappeared.
The irony was almost unbelievable: Ford owned both Mercury and Ford. The Cougar and Mustang shared the same basic platform. Two teams, two brands, one corporate family—and a championship separated by two points.
Moore didn’t stop there.
He returned with Boss 302 Mustangs in 1969, winning three races. In 1970, with Parnelli Jones and George Follmer, Bud Moore Engineering won six of eleven races and captured the Trans-Am manufacturer’s championship.
Four seasons. Thirteen victories. One championship.
The man who had never turned a race car right on a road course in 1966 had become a Trans-Am champion by 1970.
Bud Moore’s story wasn’t just about racing. It was about taking on something completely unfamiliar, building the machinery to meet the challenge, and refusing to back away from it.
From the beaches of Normandy to the road courses of America, Bud Moore kept moving forward.