Automotive Digital Marketing Professional Community

10/28/2024

I'll be outlining the free reporting templates and ASC parameter checker tool which will be given to all attendees of the workshop at . Thank you Dustin Lester and Colleen Harris for collaborating to provide the best out of the box reporting, with granularity, for . Dealer and OEM tickets are available here: https://modernretailingconference.com/

10/21/2024

There are many reasons why the shopping/buying experience has not been revolutionized (or changed much) by companies. I spoke with Kerri Wise about her perspective. I also asked Karl Schmidt why he decided to buck the trend of traditional dealer pricing tactics.

What would you list as the top three reasons why digital retailing technology is struggling with being embedded into a modern sales processes? What if you could know why consumers defected to a local competitor? Would it change your retail processes?

Join the conversations here and share your insights on a new defection study feedback loop powered by Urban Science.

https://www.linkedin.com/pulse/dealers-struggle-pricing-show-hide-brian-pasch-ma-v5wne

There have been several articles published recently about the current state of online retailing. During COVID, dealers flocked to digital retailing tools to enable transactions to be completed remotely, knowing that transacting completely online was not possible in most states.

10/16/2024

feedback from dealership attendees and sponsors put a spotlight on a growing trend. I have seen a growing interest by dealers in training and education to help them navigate new technologies and data-driven strategies designed to help their businesses become more efficient. Join the conversation and see which next steps are best for your dealership.

https://www.linkedin.com/pulse/dealers-seek-more-meaningful-education-hands-on-brian-pasch-ma-4l9de



Kevin Frye Atul Patel Impel TradePending Brice Englert

The Digital Dealer conference in Las Vegas just finished. I spoke to a few workshop speakers and their sessions were full.

09/16/2024

Really? I have a different perspective since I'm working with who are defying norms, demanding change, getting answers, maintaining clean data, and thus breaking chains which have held the customer experience in the dark ages. I encourage you to read, comment, and share.

https://www.linkedin.com/pulse/next-generation-automotive-leaders-break-shackles-data-pasch-ma-lqdie

Data integration on their own terms. A dramatic shift in how automotive retailers operate their business is coming.

09/14/2024

Consider creating a custom event which counts how many people came to the dealer's website and intentionally navigated to a vehicle detail page (VDP) and looked at photos or played a video of the vehicle displayed. This is much better than creating a KPI for VDP views which is a false friend as a key event. Take a peek and share your feedback.

https://www.linkedin.com/pulse/using-asc-specification-create-better-key-events-brian-pasch-ma-6x0fe

I'm close to releasing my new white paper on Recommended Key Events for Automotive Retail Marketing which is based on the Automotive Standards Council (ASC) specification version 1.1.

09/11/2024

Sadly, some agencies and vendors are using the ASC specification to inflate website traffic engagement rates. Dealers need to inspect their account today to see if they have been scammed. It is time to set guidelines for an expanded set of "key events" which help dealers optimize .

Today, we are seeing actions which inflate KPIs and waste money in Google Ads. Cash is burning because image is everything, regardless of cost.

https://www.linkedin.com/pulse/next-google-analytics-kpi-scam-brian-pasch-ma-aup4e

As 2024 comes to a close, I am pleased to see that more dealers and vendors are uniting around the Automotive Standards Council (ASC) specification for event names and parameters. The current version of the ASC specification is version 1.

09/04/2024

Dealers pay for 3-5 different tools (software packages) to help them discover, acquire, price, merchandise, and market their vehicles. Many of these tools were built on technology which is now over 10 years old. Software built on a modern tech stack can offer simplicity, speed, higher profitability, and a competitive advantage at a lower cost.

Check out what Danny Zaslavsky has built and reimagine your retail operations.

https://www.linkedin.com/pulse/vehicle-lifecycle-management-modern-approach-sales-q4-pasch-ma-jqmzf/

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2024 continues to be a struggle for many automotive retail outlets. Dealer groups have some winning brands, but, for the most part, their stores are far from achieving the record profitability of previous years.

08/01/2024

The focus of this article is to explore what happens after the data hygiene process is run and the CDP is loaded with consolidated customer records. How does your CDP keep your data clean going forward?

https://www.linkedin.com/pulse/your-cdp-sweeping-bad-data-under-rug-brian-pasch-ma-sz2ge

07/30/2024

When I studied the research from Urban Science, I was compelled to simplify their findings into actions which an dealer can take to fill the gaps in their sales processes and seize the opportunities which were revealed in this recent report. Please reshare this article with your 20-Group members and your group managers. Start a discussion today.

https://www.linkedin.com/pulse/urban-science-survey-identifies-gaps-which-can-filled-brian-pasch-ma-dcywe

07/09/2024

Congratulations to Michael J. Wethington and John Clavadetscher for putting this deal together with Devin Daly. Michael, I believe your hard work will be well cared for within the Impel team. This is a win-win for dealers and consumers. Watch our video interview with Devin and learn more about the future of powered by bespoke solutions.

Read the full article here:
https://www.linkedin.com/pulse/breaking-news-impel-acquires-outsell-automotive-ai-move-pasch-ma-kf0ze

06/24/2024

My hope is that we can learn from each other, as well as from leading experts in the field. Will you be willing to share what you learned when the dust has cleared? Join the conversation here and at .

https://www.linkedin.com/pulse/journal-your-experiences-during-cdk-ransomware-attack-brian-pasch-ma-4tpte

06/21/2024

I'm inviting local business owners in the West Palm Beach area to join me at The Ben Hotel on July 25th to a workshop on local marketing strategies to grow your customer base and revenue.

Local business owners need tools to increase sales and many of the ideas we will share can be implemented for free or at a very low cost.

Join me and Sarah Ciociola for cocktails and then the workshop. Seating is limited to 25 local business leaders, so act quickly. Register here: https://paschgroup.com/big-west-palm/