Straight Up Surfboards Hawaii

Straight Up Surfboards Hawaii Started in 1982, this Kailua brand gained international recognition for its quality goods.
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For custom boards and price estimates contact head shaper Kim Purington at:

(Phone): 1-808-284-0102
(e-mail): [email protected]

08/21/2026

Team rider Wyatt picked up his custom 5’10 Chaos and 6’0 RP recently. We’re hoping he scores during his trip to Tahiti.

Noah with his new 6’2 GorditoSome wait for custom orders, and others grab a stock board out of the rack. Either way, the...
08/14/2026

Noah with his new 6’2 Gordito

Some wait for custom orders, and others grab a stock board out of the rack. Either way, they’re stoked on their new Straight Up surfboard.

We offer a variety of surf accessories too! Grab a traction pad, a leash, board bag, and fins. Free base coat and tropical wax is included with a board purchase.

333 Uluniu Street
Kailua, HI 96734

Used 5’7 Secret SauceTeam rider trade-in went to this lucky grom yesterday. Chuck bought his son some wax, a set of fins...
08/09/2026

Used 5’7 Secret Sauce

Team rider trade-in went to this lucky grom yesterday. Chuck bought his son some wax, a set of fins, and a leash to go with it. Ready for the water!

Stop into our boardshop to browse our new and used selection. We got new stock boards starting at $715. New longboards starting under $1,000. And a selection of used boards at cheaper price points. If there is t a board for you, we will be happy to custom shape you one. Only requires a deposit of $200 and a wait time of 3-5 weeks.

333 Uluniu St
Kailua, HI 96734
More info in Bio

Jr. Lifeguard Championships today at Ala Moana Beach ParkBest of luck to our Miranda boys as they complete in the run, s...
08/02/2026

Jr. Lifeguard Championships today at Ala Moana Beach Park

Best of luck to our Miranda boys as they complete in the run, swim, and paddle events

Mahalo to our City & County lifeguards and all sponsors of Jr. Lifeguards as it is so valuable to the keiki here in Hawaii

Custom 5’7 El GorditoIan picked up his custom board and shared the stoke with his keiki. Some options chosen by Ian were...
08/02/2026

Custom 5’7 El Gordito

Ian picked up his custom board and shared the stoke with his keiki. Some options chosen by Ian were the 5-fin to allow for quad or thruster setups. Also, the swallow which works great to loosen up the wider tail on the Gordito.

Come in and see which model looks best for you. Turbo Tuna, El Gordito, Chaos, Problem Child or Love Child. We have some in stock and are more than happy to make a custom that works for you.

333 Uluniu Street
Kailua, HI 96734
More info in Bio

Mahalo! 10K FollowersWhat started as a simple vision to bring back an iconic Kailua surf brand has become a growing comm...
08/01/2026

Mahalo! 10K Followers

What started as a simple vision to bring back an iconic Kailua surf brand has become a growing community of surfers, friends, and families from Hawaii and around the world.

Every follow, every like, every visit to the shop, every shirt you wear, and every word of encouragement has helped make this possible.

Mahalo for being part of the Straight Up ’ohana. This is just the beginning.

Stay stoked, stay Straight Up!

07/30/2026

Two day old Monk Seal

Keep your distance out there. Na Mokulua has new signage and caretakers watching over the pup.

Anyone thinking Fausto for a name? Born during this epic run of Eastside swell. Tell us where you surfed the past three days on the comments below.

Custom 7’6 TwinkiMaryn picking up her new board at the shop recently. We’ve been helping customers get that perfect boar...
07/26/2026

Custom 7’6 Twinki

Maryn picking up her new board at the shop recently. We’ve been helping customers get that perfect board. Come in the shop, browse the racks, and chat with us about what you need in a board. We’re more than happy to get the dimensions dialed in, the colors, and when picking up your finished board 4-6 weeks later, we will get you all the accessories needed.

Visit the shop Tuesday through Saturday. Located on Uluniu Street between 808 Skate and the popular breakfast restaurant Cinnamons.

07/23/2026

South Swell

Co-Owner Christian Mosher on his 6’0 Carbon Chaos at Bowls. Mahalo Gallery808 for the aerial footage.

A trusted high-performance shortboard, the Carbon Chaos, works well in good waves. It hugs the pocket and allows turns to fit in, and under, the lip. If you’re looking to surf tight in the pocket, the Carbon Chaos is the board for you. Our Poly-infused Carbon gives an extra level of performance, as the flex and spring get you in and out of steep sections with control and speed. It’s a traditional PU blank, wooden stringer, polyester fiberglass, but an added minced Carbon in the final stages of lamination. Not an epoxy, but a cool blend of traditional board building with added benefits of flex and strength.

Board dimensions: 6’0 x 19.5” x 2.5” 30L

17th Kailua Shorebreak Classic We’re out here! Honoring many of Kailua’s watermen that are no longer with us, including ...
07/18/2026

17th Kailua Shorebreak Classic

We’re out here! Honoring many of Kailua’s watermen that are no longer with us, including Jason Bogle, Peter Miller and David Aluli. A community event with great weather, great waves, and great vibes.

Address

333 Uluniu Street Suite 103
Kailua, HI
96734

Opening Hours

Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 12pm - 6pm
Saturday 10am - 5pm

Telephone

(808) 284-0102

Website

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