Straight Up Surfboards Hawaii

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Straight Up Surfboards Hawaii Started in 1982, this Kailua brand gained international recognition for its quality goods.
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For custom boards and price estimates contact head shaper Kim Purington at:

(Phone): 1-808-284-0102
(e-mail): [email protected]

Custom PickupTeam rider Cruz Kamakana Lemes about to head into winter swells with a blade! A custom 5’10 Chaos thumbtail...
10/06/2026

Custom Pickup

Team rider Cruz Kamakana Lemes about to head into winter swells with a blade! A custom 5’10 Chaos thumbtail by Kim Purington

Stop by the shop to check the stock board and to discuss a custom order for yourself. Larger Roundpin boards can be viewed too. Ready for winter? We can get you a custom in 3-5 weeks. Come on in!

333 Uluniu St Ste 103
Kailua HI 96734
Open Tuesday to Saturday

Pau Hana FridayTest pilot and co-owner Christian Mosher pushed of on a Friday afternoon in the Straight Up trucker hat a...
10/03/2026

Pau Hana Friday

Test pilot and co-owner Christian Mosher pushed of on a Friday afternoon in the Straight Up trucker hat and not released yet dri-fit longsleve sunshirt. Lots of fisherman are superstitious, so it is safe to say these logo product is good luck for fishing. Stop by the shop to see our clothing options and hats in stock.

09/28/2026

Head High Shorebreaks

Yes, the sandbar was back. The sets were head high. The Mokapu Buoy was reading 13ft Cary. The boys were reminiscing about the 1990s sandbars that have been missed since Y2K. Some went Flags. Some went Greenwalls. This is team rider Taylor Cook at Pilipu.

Check out the shop for new and used boards. If you got a ding, we take in boards for repairs.

333 Uluniu St. Suite 103
Kailua, HI 96734
Tuesday-Friday 12-6pm
Saturday 10-5pm

Padded Day Bags - 50% OffOur board bags have stood the test of time since we received them a year ago. They’ve been thro...
09/19/2026

Padded Day Bags - 50% Off

Our board bags have stood the test of time since we received them a year ago. They’ve been thrown in and out of the back of pickup trucks. Tossed on the rocks and sand at the beach. Shoved into a crowded garage and then yanked back out when the swell gets good.

Prices range from $100-$150 depending on size, but take advantage now to get save $50-$75 off.

Sizes range from 5’10 to 8’0

Padded shoulder strap, ergonomically molded handle, and oversized metal YKK zippers.

Open today until 5pm
Tuesdays to Friday 12-6pm

Tankers, Logs, and LongboardsYear round board of choice for many wave riders. We’ve got plenty options between the 9’0 t...
09/11/2026

Tankers, Logs, and Longboards

Year round board of choice for many wave riders. We’ve got plenty options between the 9’0 to 9’6 and will be restocking more after recent sales.

Come in and check out what we have in stock. Place a custom order if you’re thinking of something a little shorter, or wider, with more color, or less color, it’s up to you!

333 Uluniu St. #103
Kailua, HI 96734

09/08/2026

Offshore Reefs & Offshore Winds

Mokapu Buoy 7.9ft at 11sec ENE 65 degrees

Wind 21mph SSW

09/07/2026

New YouTube Video!

Straight Up team riders, Wyatt Butterbaugh and Taylor Cook Di Mattia, headed to the Ka Iwi coastline on Saturday, September 5th to find waves at the corner of Kealahou Street and Kalaniana’ole Highway, they found a mix of northeast and south swells.
Both surfers are riding their Purington shaped Chaos performance shortboard. Wyatt in traditional PU and Taylor with his Keahana blank epoxy construction.

Link in Bio

08/29/2026

Traction Pads

We’ve got our three piece traction pad stocked and ready for you to grab. Priced right at $39. Medium arch under the foot. We’ve been testing these and selling them to customers for a year now with nothing but positive feedback. Come check them out and grab one for your board.

Also, we’ve got a few used boards priced between $295-$500 with these pads on them. Team rider trade ins. Snag one before they’re gone.

333 Uluniu Street
Kailua HI 96734

08/21/2026

Team rider Wyatt picked up his custom 5’10 Chaos and 6’0 RP recently. We’re hoping he scores during his trip to Tahiti.

Noah with his new 6’2 GorditoSome wait for custom orders, and others grab a stock board out of the rack. Either way, the...
08/14/2026

Noah with his new 6’2 Gordito

Some wait for custom orders, and others grab a stock board out of the rack. Either way, they’re stoked on their new Straight Up surfboard.

We offer a variety of surf accessories too! Grab a traction pad, a leash, board bag, and fins. Free base coat and tropical wax is included with a board purchase.

333 Uluniu Street
Kailua, HI 96734

Address

333 Uluniu Street Suite 103
Kailua, HI
96734

Opening Hours

Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 12pm - 6pm
Saturday 10am - 5pm

Telephone

(808) 284-0102

Website

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