08/11/2026
Custom motorcycles, and the culture around them have been part of AIMExpo since day one.
For 2027, we’re taking it to a whole new level...
Introducing The Builders Cup, fueled by Drag Specialties, debuting at AIMExpo 2027, March 3–5 in Orlando, Florida.
A brand-new custom motorcycle competition bringing together some of the industry’s leading builders, biggest brands, and boldest creations.
More than a competition, The Builders Cup creates a dedicated destination where custom culture meets the business of powersports, connecting builders with manufacturers, distributors, dealers, media, and industry leaders from across the country.
Because builders push boundaries, challenge convention, and give us a glimpse of where motorcycle design, technology, and culture are heading next.
With S&S Cycle supporting the competition and the legendary Sturgis Buffalo Chip presenting the Spirit of the Chip Award, The Builders Cup puts the creativity, craftsmanship, and individuality of custom motorcycle culture right at the heart of the industry that fuels it.