01/28/2026
๐ข ๐๐ซ๐๐ง๐ฌ๐๐๐ญ๐ข๐จ๐ง ๐๐ง๐ง๐จ๐ฎ๐ง๐๐๐ฆ๐๐ง๐ญ
Performance Brokerage Services is pleased to announce the sale of Winston Tractor Company in Winston-Salem, North Carolina, to Premier Equipment Company.
Winston Tractor Company, locally owned and operated by the Cockerham family, represents a dealership legacy spanning more than 60 years in North Carolina.
Reflecting on the sale, Bobby Cockerham, Co-Owner of Winston Tractor Company, shared:
โ๐๐ง๐ต๐ฆ๐ณ ๐ฏ๐ฆ๐ข๐ณ๐ญ๐บ 40 ๐บ๐ฆ๐ข๐ณ๐ด ๐ฐ๐ง ๐ฐ๐ฑ๐ฆ๐ณ๐ข๐ต๐ช๐ฏ๐จ ๐ฐ๐ถ๐ณ ๐๐ฆ๐ธ ๐๐ฐ๐ญ๐ญ๐ข๐ฏ๐ฅ ๐ฅ๐ฆ๐ข๐ญ๐ฆ๐ณ๐ด๐ฉ๐ช๐ฑ, ๐ฐ๐ถ๐ณ ๐ง๐ข๐ฎ๐ช๐ญ๐บ ๐ฎ๐ข๐ฅ๐ฆ ๐ต๐ฉ๐ฆ ๐ฅ๐ฆ๐ค๐ช๐ด๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ, ๐ข๐ฏ๐ฅ ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ธ๐ช๐ต๐ฉ ๐๐ข๐ต ๐๐ญ๐ฃ๐ฆ๐ณ๐ฐ ๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐๐ฆ๐ณ๐ง๐ฐ๐ณ๐ฎ๐ข๐ฏ๐ค๐ฆ ๐๐ณ๐ฐ๐ฌ๐ฆ๐ณ๐ข๐จ๐ฆ ๐๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ด ๐ต๐ฆ๐ข๐ฎ ๐ฑ๐ณ๐ฐ๐ท๐ฆ๐ฅ ๐ช๐ฏ๐ท๐ข๐ญ๐ถ๐ข๐ฃ๐ญ๐ฆ. ๐๐ข๐ต ๐ธ๐ข๐ด ๐ฆ๐ฏ๐จ๐ข๐จ๐ฆ๐ฅ ๐ข๐ต ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ด๐ต๐ฆ๐ฑ, ๐ฏ๐ข๐ท๐ช๐จ๐ข๐ต๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ฑ๐ณ๐ฐ๐ค๐ฆ๐ด๐ด ๐ธ๐ช๐ต๐ฉ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ๐ช๐ด๐ฎ, ๐ค๐ญ๐ข๐ณ๐ช๐ต๐บ, ๐ข๐ฏ๐ฅ ๐ข ๐จ๐ฆ๐ฏ๐ถ๐ช๐ฏ๐ฆ ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ด๐ต๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ฐ๐ง ๐ฐ๐ถ๐ณ ๐ฑ๐ณ๐ช๐ฐ๐ณ๐ช๐ต๐ช๐ฆ๐ด. ๐๐ช๐ด ๐ฅ๐ฆ๐ฆ๐ฑ ๐ช๐ฏ๐ฅ๐ถ๐ด๐ต๐ณ๐บ ๐ฌ๐ฏ๐ฐ๐ธ๐ญ๐ฆ๐ฅ๐จ๐ฆ ๐ฉ๐ฆ๐ญ๐ฑ๐ฆ๐ฅ ๐ถ๐ด ๐ช๐ฅ๐ฆ๐ฏ๐ต๐ช๐ง๐บ ๐ข ๐ฃ๐ถ๐บ๐ฆ๐ณ ๐ธ๐ฉ๐ฐ ๐ข๐ญ๐ช๐จ๐ฏ๐ฆ๐ฅ ๐ธ๐ช๐ต๐ฉ ๐ฐ๐ถ๐ณ ๐ท๐ข๐ญ๐ถ๐ฆ๐ด ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ด๐ฑ๐ฆ๐ค๐ต๐ฆ๐ฅ ๐ฐ๐ถ๐ณ ๐ค๐ฐ๐ฎ๐ฎ๐ช๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ต๐ฐ ๐ฆ๐ฎ๐ฑ๐ญ๐ฐ๐บ๐ฆ๐ฆ๐ด, ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ๐ด, ๐ข๐ฏ๐ฅ ๐๐๐ ๐ฑ๐ข๐ณ๐ต๐ฏ๐ฆ๐ณ๐ด. ๐ ๐ธ๐ฐ๐ถ๐ญ๐ฅ ๐ค๐ฐ๐ฏ๐ง๐ช๐ฅ๐ฆ๐ฏ๐ต๐ญ๐บ ๐ณ๐ฆ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ฏ๐ฅ ๐๐ข๐ต ๐ข๐ฏ๐ฅ ๐ฉ๐ช๐ด ๐ต๐ฆ๐ข๐ฎ ๐ต๐ฐ ๐ข๐ฏ๐บ๐ฐ๐ฏ๐ฆ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ฆ๐ฒ๐ถ๐ช๐ฑ๐ฎ๐ฆ๐ฏ๐ต ๐ฅ๐ฆ๐ข๐ญ๐ฆ๐ณ๐ด๐ฉ๐ช๐ฑ ๐ช๐ฏ๐ฅ๐ถ๐ด๐ต๐ณ๐บ ๐ค๐ฐ๐ฏ๐ด๐ช๐ฅ๐ฆ๐ณ๐ช๐ฏ๐จ ๐ข ๐ด๐ข๐ญ๐ฆ.โ
Spencer Bellamy, President of Premier Equipment Company, commented:
โ๐๐ฉ๐ฆ ๐๐ณ๐ฆ๐ฎ๐ช๐ฆ๐ณ ๐ต๐ฆ๐ข๐ฎ ๐ช๐ด ๐ฆ๐น๐ค๐ช๐ต๐ฆ๐ฅ ๐ต๐ฐ ๐ฆ๐น๐ฑ๐ข๐ฏ๐ฅ ๐ฐ๐ถ๐ณ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ ๐ข๐ฅ๐ฅ๐ช๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐๐ช๐ฏ๐ด๐ต๐ฐ๐ฏ ๐๐ณ๐ข๐ค๐ต๐ฐ๐ณ. ๐๐ฉ๐ฆ ๐ต๐ธ๐ฐ ๐ค๐ฐ๐ฎ๐ฑ๐ข๐ฏ๐ช๐ฆ๐ด ๐ด๐ฉ๐ข๐ณ๐ฆ ๐ต๐ฉ๐ฆ ๐ฅ๐ฆ๐ด๐ช๐ณ๐ฆ ๐ต๐ฐ ๐ฃ๐ถ๐ช๐ญ๐ฅ ๐ข๐ฏ๐ฅ ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต ๐ต๐ณ๐ถ๐ด๐ต๐ฆ๐ฅ ๐ณ๐ฆ๐ญ๐ข๐ต๐ช๐ฐ๐ฏ๐ด๐ฉ๐ช๐ฑ๐ด ๐ธ๐ช๐ต๐ฉ ๐ฐ๐ถ๐ณ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ๐ด, ๐ฆ๐ฎ๐ฑ๐ญ๐ฐ๐บ๐ฆ๐ฆ๐ด, ๐ข๐ฏ๐ฅ ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด. ๐๐ฆ ๐ญ๐ฐ๐ฐ๐ฌ ๐ง๐ฐ๐ณ๐ธ๐ข๐ณ๐ฅ ๐ต๐ฐ ๐ฎ๐ฆ๐ฆ๐ต๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ฏ๐ฆ๐ฆ๐ฅ๐ด ๐ฐ๐ง ๐ข๐จ๐ณ๐ช๐ค๐ถ๐ญ๐ต๐ถ๐ณ๐ข๐ญ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ฆ๐ณ๐ด, ๐ณ๐ฆ๐ด๐ช๐ฅ๐ฆ๐ฏ๐ต๐ช๐ข๐ญ ๐ฉ๐ฐ๐ฎ๐ฆ๐ฐ๐ธ๐ฏ๐ฆ๐ณ๐ด, ๐ค๐ฐ๐ฏ๐ต๐ณ๐ข๐ค๐ต๐ฐ๐ณ๐ด, ๐จ๐ฐ๐ท๐ฆ๐ณ๐ฏ๐ฎ๐ฆ๐ฏ๐ต๐ข๐ญ ๐ข๐จ๐ฆ๐ฏ๐ค๐ช๐ฆ๐ด, ๐ข๐ฏ๐ฅ ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ณ๐ค๐ช๐ข๐ญ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ข๐ณ๐ฆ๐ข ๐ฑ๐ณ๐ฆ๐ท๐ช๐ฐ๐ถ๐ด๐ญ๐บ ๐ด๐ฆ๐ณ๐ท๐ฆ๐ฅ ๐ฃ๐บ ๐๐ช๐ฏ๐ด๐ต๐ฐ๐ฏ ๐๐ณ๐ข๐ค๐ต๐ฐ๐ณ.โ
Patrick Albero and Dan Argiro, Senior Partners of Performance Brokerage Services, Inc.โs Equipment & Commercial Truck Division, served as the exclusive sell-side advisors for this transaction.
Following the transaction, Winston Tractor Company will be renamed Premier Equipment Company and will continue operating at its current location.