09/08/2026
WEBINAR THIS THURSDAY September 10, 1 p.m. ET: What Your Tires Aren't Telling You. Sign Up Today! https://na2.hubs.ly/H07HVXW0
Join a panel of trucking, trailer and tire experts for a direct conversation on what a comprehensive tire program actually looks like once fleets stop reacting to failures and start running on real data.
The panel includes Lawrence Bader, retired Director of Global Fleet Systems at UPS, one of the largest trailer fleets in the country, Brett Suma, President and COO of Bot Auto, Rence Oliphant of Hendrickson, and Derek LaFitte of Phillips Connect.
You'll walk away with:
1. A clear picture of what real-time tire intelligence catches that a walk-around and driver judgment alone cannot.
2. A practical understanding of how tire data turns guesswork into a program, including what to track and why it matters.
3. What separates a fleet that manages tires reactively from one running a real program built around cost, safety, and efficiency.
4. Lessons from decades of tire operations at enterprise scale, and what still holds up even as the technology changes.
5. Direct perspective from Hendrickson and Phillips Connect on how equipment and technology fit into a comprehensive tire strategy.
Speakers:
- Lawrence Bader, Retired UPS Global Fleet Systems Director and Principal at Advanced Transportation Technology, LLC
- Brett Suma, President and COO of Bot Auto
- Rence Oliphant, VP of Global Sales, Hendrickson
- Derek LaFitte, Head of Business Development and Partnerships, Phillips Connect