08/20/2026
Upcoming Webinar- What Your Tires Aren't Telling You: Join us to discuss how a comprehensive tire program delivers on cost, safety, and efficiency.
Sign Up Today! September 10, 1 p.m. ET
https://na2.hubs.ly/H07lPhj0
Most fleets don't know a tire is failing until it already has. A slow leak builds for miles, invisible to a walk-around, until it becomes a road call, a blown tire, or damage that spreads to everything around it. The gap between when a problem starts and when anyone notices is where cost, safety, and efficiency all take a hit.
Real-time tire intelligence closes that gap by catching what a driver's eyes can't and turns tire health from a guess into a verifiable metric. It delivers on the kind of program that lowers cost and strengthens safety at the same time, instead of treating the two as a trade-off.
Let's talk tires.
Join a panel of trucking, trailer and tire experts for a direct conversation on what a comprehensive tire program actually looks like once fleets stop reacting to failures and start running on real data. The panel includes Lawrence Bader, retired Director of Global Fleet Systems at UPS, one of the largest trailer fleets in the country, Rence Oliphant of Hendrickson, and Derek LaFitte of Phillips Connect.
You'll walk away with:
1. A clear picture of what real-time tire intelligence catches that a walk-around and driver judgment alone cannot.
2. A practical understanding of how tire data turns guesswork into a program, including what to track and why it matters.
3. What separates a fleet that manages tires reactively from one running a real program built around cost, safety, and efficiency.
4. Lessons from decades of tire operations at enterprise scale, and what still holds up even as the technology changes.
5. Direct perspective from Hendrickson and Phillips Connect on how equipment and technology fit into a comprehensive tire strategy.
Speakers:
- Lawrence Bader, Retired UPS Global Fleet Systems Director and Principal at Advanced Transportation Technology, LLC
- Rence Oliphant, VP of Global Sales, Hendrickson
- Derek LaFitte, Head of Business Development and Partnerships, Phillips Connect