07/02/2024
My Resume as a Digital Marketing Specialist
Gary Jennings
Location: Indiana
[email protected]
317-757-9390
Seeking Remote Location Employment, Willing to relocate to: Fort Wayne, IN
Work Experience
Digital Marketing Specialist
Employment: LBPH Media - North Manchester, IN
August 2014 to Present
Project: Sparkles The Unicorn
Website: https://www.theadventuresofsparklestheunicorn.com/
As the creator, operator, and publisher at LBPH Media, formerly known as Ladybug Publishing House, I have worn many hats for the "Sparkles The Unicorn" project. This project is not just a testament to my technical skills in website creation and SEO, but also a showcase of my abilities in product management,marketing, and entrepreneurship.
Website Creation & SEO
I built and maintain the official website for "Sparkles The Unicorn". This includes ensuring the website is SEO-friendly to increase visibility and reach.
Social Media & Online Advertising
I manage all social media channels associated with the project, creating engaging content to build and maintain an active online community. I also operate Google Ads and Google Merchant to promote the book and drive traffic to the website.
Publishing & Distribution
The book, "Sparkles The Unicorn: The Quest For The Magic Cookie", was written by my 10-year-old daughter, her mother, and myself. I alone do all illustrations . I continue to enjoy taking charge of placing the books in online publisher platforms and creating the associated formatting changes for each eBook platform. I also established a contract with a local book bindery to print the books, allowing me to sell them directly on my website and through online ad channels.
Public Relations
I handled all press relations and book signing appointments, effectively promoting the book and increasing its exposure.
This project demonstrates my ability to manage a product from conception to market, highlighting my skills in web development, digital marketing, project management, and entrepreneurship. I invite you to explore the enchanting world of "Sparkles The Unicorn" at theadventuresofsparklestheunicorn.com.
Skills and Experience
Website Design
I have designed and maintained the websites for both my car lot, towing company, and the “Sparkles The Unicorn” project. I focused on creating user-friendly interfaces that provide all the necessary information in an easy-to-navigate format.
Content Creation
I have created all the content for my businesses, including service descriptions, blog posts, social media content, and all illustrations for eBooks, reading books, websites, and videos.
Social Media Management
I manage the social media channels for all my businesses, creating content, engaging with followers, and using these platforms to drive traffic to our websites.
Shopify and Product Placement
I have experience managing Shopify stores and placing products on major omni channels like Amazon and Walmart. I understand the intricacies of these platforms and how to use them to increase product visibility and sales. Over the past 12 years I have personally built hundreds of websites for various business genres and am familiar with every listing management service in America as well as Europe.
I am a versatile professional with a diverse set of skills ranging from website design to content creation, social media management, and product placement. I have successfully managed multiple businesses, including a car lot in Indianapolis, a towing company, and a publishing house. I have also gained experience working with Shopify and placing products on major omni channels like Amazon and Walmart.
I understand the intricacies of these platforms and how to use them to increase product visibility and
sales.
Business Ventures
Cash for Cars of Indianapolis, IN
https://www.cashforrunningcarstrucksvans.com/
I own and operate a car lot in Indianapolis, which you can learn more about on our website. I designed the website, created all the content, and manage our social media channels. My responsibilities include everything from business management to customer service.
Tools and Technologies Utilized
Google Apps Script
In my role as a Digital Marketing Specialist, I have extensively utilized Google Apps Script to automate various marketing tasks, such as data collection, email marketing campaigns, and report generation. This has significantly improved efficiency and accuracy in our marketing operations.
Google Analytics and Google Cloud Integration
I have implemented Google Analytics to track and analyze user behavior on our websites. By integrating Google Analytics with Google Cloud, I have leveraged BigQuery to store and process large datasets,allowing for more in-depth analysis and reporting. Additionally, I have utilized Vertex AI for machine learning tasks, such as predicting customer behavior based on historical data.
AI Predictive Behavior for Customer Search Inquiries
I have developed AI models to predict customer search behavior, which has enabled us to provide personalized recommendations and improve user experience. These models analyze past search inquiries to anticipate future actions, helping to tailor our marketing strategies effectively.
Original Maps and Geolocation Services
I have created custom maps using Google Maps API, integrating them into our websites to enhance user engagement. These maps provide detailed information about our service areas and locations, improving accessibility and customer experience.
PowerShell for Server Setup and Management
Using PowerShell, I have set up and managed servers for hosting our applications. This includes configuring server settings, automating deployment processes, and ensuring the smooth operation of our web services.
Localhost Server with Node.js
I have developed a localhost server using Node.js, with my website serving as the backend and my computer as the frontend. This setup has been instrumental in testing and developing new features before deploying them to a live environment.
Code Structures and Implementations
HTML Markup and Structure
The following HTML structure and content are well-organized, ensuring clarity and ease of navigation for users. It includes essential elements such as the company name, contact information, and a map for location.
Cash for Cars of Indianapolis, IN
body {
font-family: sans-serif;
text-align: center;
background-color: white;
color: black;
margin: 0;
padding: 0;
}
{
font-size: 50px;
color: black;
background-color: white;
padding: 20px;
margin: 0 auto;
text-align: center;
}
-info {
font-size: 18px;
margin-top: 20px;
}
a {
color: black;
text-decoration: none;
}
Cash for Cars of Indianapolis, IN
3127 Shelby St, Indianapolis, IN 46227
Phone: (260) 568-0174
Website: https://www.cashforrunningcarstrucksvans.co
m
Geographical Service Area Location: 39° 47' 27.6000'' N, 86° 8' 52.8108'' W
// Initialize GA4
window.dataLayer = window.dataLayer || [];
function gtag() {
window.dataLayer.push(arguments);
}
gtag('js', new Date());
gtag('config', 'G-6SCZM3VMX1'); // Replace with your Measurement ID
// Function to fetch personalized recommendations from the backend
async function fetchRecommendations() {
try {
const response = await fetch('http://localhost:3000/api/recommendations');
const data = await response.json();
updateContent(data);
} catch (error) {
console.error('Error fetching recommendations:', error);
}
}
// Function to update content based on recommendations
function updateContent(recommendations) {
const recommendedLinks = recommendations.map(item => `${item.name}`);
document.querySelector(' ').innerHTML = `${recommendedLinks.join('')}`;
}
// Fetch personalized recommendations when the page loads
fetchRecommendations();
// Function to get user browsing history based on actual analytics tracking logic
function getUserBrowsingHistory() {
// Replace this with your actual analytics tracking logic
// Use the events or data relevant to your scenarios
const userPreferences = fetchActualAnalyticsData();
// Analyze the analytics data to determine the user's scenario
// For simplicity, let's assume the scenario is based on the presence of certain events or page
views
const hasJunkCarEvent = userPreferences.includes('junk_car_event');
const hasCashForCarsEvent = userPreferences.includes('cash_for_cars_event');
if (hasJunkCarEvent) {
trackButtonEvent();
return 'junk';
} else if (hasCashForCarsEvent) {
trackButtonEvent();
return 'cash_for_cars';
} else {
return 'unknown';
}
}
// Function to fetch actual analytics data from Google Analytics
function fetchActualAnalyticsData() {
// Replace this with your actual logic to fetch analytics data from Google Analytics
// Example: use gtag or other analytics tracking code to fetch data
// For illustration, I'm sending simulated events
gtag('event', 'junk_car_event');
gtag('event', 'cash_for_cars_event');
// You may add other analytics tracking code here
// Simulated data for illustration
return ['junk_car_event', 'cash_for_cars_event'];
}
// Function to track button event
function trackButtonEvent() {
const otherButton = document.getElementById('myOtherButton');
otherButton.addEventListener('click', () => {
gtag('event', 'Other Button Click', {
eventCategory: 'User Interaction',
eventAction: 'Clicked Other Button',
eventLabel: 'Other Button Label', // Optional: Add more context
});
});
}
// Set the appropriate links based on user scenario
const userScenario = getUserBrowsingHistory();
let recommendedLink;
switch (userScenario) {
case "junk":
recommendedLink =
"https://www.cashforrunningcarstrucksvans.com/store/p1/Junk-cars.html";
break;
case "running":
recommendedLink =
"https://www.cashforrunningcarstrucksvans.com/store/p2/running-cars.html";
break;
case "non-titled":
recommendedLink =
"https://www.cashforrunningcarstrucksvans.com/ %20Cars%20Without%20Title%20Removal";
break;
case "cash_for_cars":
recommendedLink = "https://www.cashforrunningcarstrucksvans.com";
break;
default:
recommendedLink = " #"; // Default link if scenario not recognized
}
// Now, use the dynamic data to create the recommendation link
document.querySelector(' ').innerHTML += `
Selling Your Car?
Recommended Link
`;
function updateClock() {
const date = new Date();
const options = {
timeZone: 'America/Indiana/Indianapolis',
hour: 'numeric',
minute: 'numeric',
second: 'numeric',
year: 'numeric',
month: 'long',
day: 'numeric',
};
const dateString = date.toLocaleDateString('en-US', options);
document.getElementById("clock").innerHTML = `
${dateString}
`;
}
updateClock(); // Initial call to display the clock immediately
// Update the clock every second
setInterval(updateClock, 1000);
Click Me Too
// Additional scripts can be added here if needed
Functionalities
Google Analytics Integration
GA4 Tracking and Analysis: Includes Google Analytics 4 (GA4) for tracking and analyzing user interactions, helping to optimize marketing strategies.
TensorFlow Script
Machine Learning Integration: Adds the TensorFlow.js library for potential machine learning tasks, enabling advanced data processing and predictions.
Real-Time Clock
Dynamic Content: Displays the current time, updating every second, enhancing the user experience with real-time information.
Personalized Recommendations
Backend Integration: Fetches and displays personalized recommendations from a backend server based on user analytics data, providing tailored content to users.
Event Tracking
User Interaction Monitoring: Tracks user interactions with a button using Google Analytics events, allowing for detailed analysis of user behavior.
Map Integration with Google My Business Profile
Cash for Cars Indianapolis, IN
{
height: 400px;
width: 100%;
}
Cash for Cars Indianapolis, IN
// Get the coordinates of Cash for Cars of Indianapolis, IN.
const geocoder = new google.maps.Geocoder();
geocoder.geocode({ address: "Cash for Cars of Indianapolis, IN 3127 Shelby St., Indianapolis, IN
46227" }, function(results, status) {
if (status === google.maps.GeocoderStatus.OK) {
// Get the coordinates from the first result.
const coordinates = results[0].geometry.location;
// Create a Google Maps map object.
const map = new google.maps.Map(document.getElementById("map"), {
center: coordinates,
zoom: 13,
});
// Create a Google Maps marker object for the used car dealer.
const marker = new google.maps.Marker({
position: coordinates,
map: map,
});
// Create a Google Maps info window object for the used car dealer.
const infowindow = new google.maps.InfoWindow({
content: `
Used Car Dealer
Name: Cash for Cars of Indianapolis, IN
Address: 3127 Shelby St., Indianapolis, IN 46227
Phone Number: 260-568-0174
Website: https://www.cashforrunningcarstrucksvans.co
m/
Keywords:
Cash for Cars
Sell My Car
Cash for Cars Indianapolis
We Buy Cars
Indianapolis Used Car Buyer
`,
});
// Open the info window when the marker is clicked.
marker.addListener("click", function() {
infowindow.open(map, marker);
});
} else {
console.error("Error geocoding the used car dealer address:", status);
}
});
Functionalities
Google Maps Integration
Location Display: Successfully integrated Google Maps to display the location of "Cash for Cars of Indianapolis, IN" using the provided address and coordinates.
Interactive Map Features: Includes a marker and info window for the used car dealer, enhancing user interaction and providing essential business information.
ClunkerSaurus' We Buy Junk Cars
https://www.clunkersaurus.com/
My latest venture is a towing company, ClunkerSaurus' We Buy Junk Cars. You can find more information on our website. As with my car lot, I designed the website, created the content, and manage our social media presence.
Skills and Experience
Website Design
I have designed and maintained the websites for both my car lot, towing company, and the “Sparkles The Unicorn” project and other companies. I focus on creating user-friendly interfaces that provide all the necessary information in an easy-to-navigate format.
Content Creation
I have created all the content for my businesses, including service descriptions, blog posts, social media content, and all illustrations for eBooks, reading books, websites, and videos.
Social Media Management
I manage the social media channels for all my businesses, creating content, engaging with followers, and using these platforms to drive traffic to our websites.
Google Certified Digital Marketing and e-Commerce Certificate: https://www.coursera.org/user/
f5712d7085201a314c94442765546bfc
Google Certifications: https://skillshop.exceedlms.com/profiles/2ce250ce8cbb42afbec80331c8bfce34
Personal Accomplishments and Qualifications
I have dedicated myself to advancing my skills and knowledge through various online courses and certifications. Some of my notable accomplishments include:
- Google Digital Marketing & E-commerce Specialization (Issued May 2024)
- Credential ID: 6HEBNB7U59QH
- Skills: Digital Marketing, E-commerce, Sales Campaigns, Marketing Analytics
- Learning Microsoft 365 Copilot (Issued May 2024, LinkedIn)
- Skills: Artificial Intelligence for Business, Microsoft 365, Microsoft Copilot
- Attract and Engage Customers with Digital Marketing (Issued April 2024)
- Credential ID: LK8BT27SN4DD
- Skills: Logistics Management, Networking, Design Tools, Customer-Focused Service, Business Planning, Data Analytics, Sales and Marketing
- Foundations of Digital Marketing and E-commerce (Issued April 2024)
- Credential ID: ERK4839NMFM8
- Skills: Logistics Management, Networking, Customer Experience, Business Development
- From Likes to Leads: Interact with Customers Online (Issued April 2024)
- Credential ID: 6LFHWRVVQRRR
- Skills: Digital Engagement, Creative Writing, Paid Search Strategy, Sales Campaigns
- Think Outside the Inbox: Email Marketing (Issued April 2024)
- Credential ID: EM56CH4BPUP2
- Skills: Email Marketing, Customer-Focused Service, Marketing Analytics, Writing
Certificates
- Google Ads - Measurement Certification
- Earned: Apr 18, 2024
- Expires: Apr 18, 2025
- AI-Powered Performance Ads Certification
- Earned: Apr 16, 2024
- Expires: Apr 16, 2025
- Google Ads Search Certification
- Earned: Mar 23, 2024
- Expires: Mar 23, 2025
More Awards
- Google My Business
- Earned: Apr 28, 2024
LinkedIn: https://www.linkedin.com/in/gary-jennings-a0b36a306/
The above LinkedIn url depicts my profile in which shows Azure, ChatGPT and Copilot courses and certificates achieved.
I am currently scheduled to build a used Auto Parts Store for Donald White, owner of AAcme Auto Parts-Hendricks County.
Respectfully submitted by,
Gary Jennings
[email protected]
317-757-9390
