04/23/2026
Honda Wins Every Mainstream Kelley Blue Book Consumer Choice Award for 2026, Including ‘Best Overall Brand,’ ‘Most Trusted Brand’ and ‘Best Value Brand’
April 10, 2026 — TORRANCE, Calif.
Honda has been honored with seven Kelley Blue Book 2026 Consumer Choice Awards, more than any other brand in the industry, including America’s “Best Overall Brand,” “Most Trusted Brand” and “Best Value Brand.” Honda was also named as America’s “Best In-Vehicle Experience Brand,” “Best Performance Brand,” “Best Car Styling Brand” and “Best Overall EV/Hybrid Brand.”
Honda has won an incredible 44 Kelley Blue Book Consumer Choice Awards (formerly the Brand Image Awards), the most of any brand all-time, including 10 coveted “Best Overall Brand” honors in the past 13 years and 12 consecutive “Best Value Brand” wins.
“Honda is an absolute standout this year in Kelley Blue Book’s Consumer Choice Awards, sweeping all of the non-luxury brand wins along with the top EV/hybrid brand honors,” said Vanessa Ton, senior research and market intelligence manager at Cox Automotive. “This data-driven award sweep demonstrates new-car shoppers’ high opinions of Honda on everything from trust and value to styling, performance and more.”
Kelley Blue Book’s prestigious Consumer Choice Awards recognize automakers with the most desirable key brand attributes that excite and attract car buyers. The 2026 Consumer Choice Awards are based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study.
Kelley Blue Book’s Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers annually on KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and purchase consideration among new-car shoppers.
More information about the 2026 Kelley Blue Book Consumer Choice Awards can be found here.
About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic, Prelude and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup, representing nearly a third of total sales in 2025, includes the all-electric Prologue SUV, hybrid-electric Accord, CR-V, Civic, and Prelude, and fuel-cell-electric CR-V e:FCEV.
Honda has been producing automobiles in America for over 40 years and currently operates eight major auto manufacturing facilities in America. In 2025, nearly 99% of all Honda vehicles sold in the U.S. were made in North America, with 60% made in America, using domestic and globally made parts.
