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First Choice Automotive Equipment

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United States
Hillsborough, NJ
First Choice Automotive Equipment

A Value-Added Reseller of Automotive Equipment We are authorized by the leading manufacturers in the industry to ensure customer satisfaction.

First Choice Automotive Equipment provides customers throughout the tri-state area with SALES, SERVICE, and INSTALLATION of a wide variety of automotive equipment systems. this enables our company to deliver high quality, authorized work, and the best prices possible. Give us a call today and find out how we can help your company increase your bottom line.

03/17/2026

What if a smaller building could produce MORE service revenue?

That’s exactly what happened on this new Subaru dealership project.

Instead of simply filling a building with equipment, our team at First Choice Automotive Equipment redesigned the service department layout to maximize technician efficiency and workflow.

The result surprised everyone.

✔️ 4 additional service bays
OR
✔️ ~6,000 sq ft smaller building with the same number of service bays

The customer chose the latter, which offered:
✔️ Lower construction costs
✔️ Reduced long-term maintenance expenses

Same goal.

Higher service capacity and stronger ROI.

From design → equipment sales → installation → long-term maintenance, our team partnered with the dealership every step of the way to create a service department built for profitability.

If you're planning a new dealership, shop expansion, or service department upgrade, the right layout can dramatically change the economics of your facility.

📩 Send us a message to start the conversation.

01/01/2026

🏁 30 YEARS STRONG! 🏁
From a basement office and $500 loan to a tri-state powerhouse

In 1996, Nick & Kim Contey took a leap of faith that changed everything. Working from their basement, they built what would become First Choice Automotive Equipment.

Today, Nick leads alongside his sons Joe and Nicholas Jr. – proving this isn't just a business, it's a FAMILY LEGACY
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This 30-year journey was made possible by:
✅ Our PARTNERS who trust us
✅ Our CUSTOMERS who believe in us
✅ Our TEAM who makes it all happen
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As we kick off our year-long celebration, we're grateful for every person who's been part of this incredible ride.

Here's to the next 100 years! 🎉😉

Happy New Year from all of us at First Choice!

Comment below 👇 if you've been with us on this journey!
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SmallBusiness Entrepreneurship FamilyOwned AutomotiveIndustry BusinessAnniversary SuccessStory AutoShop Mechanics AutoRepair SupportLocal Anniversary Milestone ThankYou

12/10/2025

BIG NEWS at First Choice Automotive Equipment!
We’re proud to announce our 3rd ALI Certified Lift Inspector!

The Automotive Lift Institute (ALI) sets the gold standard for lift safety — and having THREE certified inspectors on our team strengthens our commitment to safer shops, compliant equipment, and long-lasting lift performance.

Why it matters:
✔️ Safer work environments
✔️ Fewer equipment failures
✔️ Longer lift life cycles
✔️ Better ROI for our customers

At First Choice, safety isn’t a checkbox — it’s our mission.
From proper installation to planned maintenance and certified inspections, we’re here to protect your technicians, your shop, and your investment.

Proud of our team.
Proud to support our industry.
And proud to serve YOU.

06/03/2025

🚗⚡PROJECT COMPLETE: EV-Ready Service Bay Transformation

When a VW dealership needed to upgrade for the electric future, they called us for one of our most complex projects yet 💪
✅ 7 old lifts OUT and REPLACES (manufacturer stopped support)
✅ 4 additional new lifts IN (hello, EV capability!)
✅ Zero downtime for the dealership
✅ Radiant floor heating preserved

The real challenge? Doing heavy construction while keeping their service bays operational and profitable.

Our solution: precision planning in 3 phases 📋
Our crews worked like surgeons around the in-floor heating tubes - one wrong move could have shut down the whole system 🎯

Result: A dealership ready for the EV revolution without missing a beat 🔋
Sometimes the toughest projects are the most rewarding ones 💯

05/23/2025

🔧 WHEN SPACE MEETS INNOVATION 🔧

Challenge accepted! 💪

Our client had a TOUGH one:
✅ Tiny bay space
✅ Service everything from sports cars to 5500 trucks
✅ Handle alignments + major overhauls
✅ Maximum versatility needed

Our solution? OMER FOX65 Alignment Rack with a custom twist!
We recessed the ENTIRE lift into the slab and built the concrete pit ourselves. The extra high rise height let us fill the center flush with the floor.

The result? Transmission jacks and equipment roll seamlessly across the bay. One lift handles EVERYTHING! 🚗➡️🚛

28 years of experience + 4 different lift manufacturers = solutions that just WORK.

Sometimes the toughest challenges create the coolest innovations!

What's your biggest equipment challenge? Drop it in the comments! 👇

11/27/2024

🚗🏆 Another Successful Project Completed! 🏆🚗

First Choice Automotive Equipment is proud to showcase our latest installation at a state-of-the-art Car Dealership Parts and Service Department here in NJ! From start to finish, we delivered a turnkey solution that equips this dealership with everything needed for seamless operations and top-tier customer service.

Here’s what we installed:
✅ Compressed Air System
✅ Vehicle Lifts
✅ Tailpipe Exhaust System
✅ Fresh & Waste Lubrication System
✅ Toolboxes
✅ Parts Department Shelving & Mezzanine
✅ Mobile Tire Aisle Shelving System
✅ Hunter Wheel Service Equipment
✅ Mark VII Car Wash System

Our team worked closely with the dealership to ensure every detail was customized to meet their needs. The result? A fully optimized service and parts department built for efficiency and longevity.

Check out the photos of this impressive project!

Need help upgrading your facility? Let us help you design and install equipment that takes your operations to the next level. Contact us today!

11/01/2024

Now you see 'em, now you don't!

Providing the most innovative solutions on the market! Call us today and find the right lift for your application, which ranges from 4-Post Lifts to fully automated systems.

OMER DUPLO Subterranaen Parking Lift

09/14/2024

Automechanika 2024 in Frankfurt: A Game-Changer

We have just returned from an enlightening experience at Automechanika. Our time was invaluable, particularly the in-depth discussions with our esteemed vendors.

Key takeaways:
• Explored groundbreaking automotive technologies
• Engaged in productive dialogues with global industry leaders
• Gained insights to significantly enhance our customer service

We're deeply appreciative of our vendors' generosity. Their willingness to share expertise and showcase innovations was truly remarkable. These conversations have equipped us with fresh perspectives and strengthened our industry relationships.

We're eager to translate these learnings into tangible benefits for our customers. Expect to see exciting developments in our services soon.

Stay tuned for more updates as we implement what we've learned.

03/04/2022

Another project complete with the latest and greatest in Heavy Duty Vehicle Lifts!

First Choice Automotive Equipment and OMER USA inc. have teamed up again to deliver a variety of different length and capacity KAR Vertical Rise Platform Lifts for a busy shop. This client is servicing everything from Medium Duty Class 3 to Heavy Duty Class 8 Vehicles. After a thorough consultation, we were able to design the most efficient setups to increase safety, speed, and capability.

For a free consultation, give us a call today @ 1-888-8FC-LIFT

01/01/2022

All of us at First Choice would like to wish our customers and partners a very happy, healthy, and prosperous 2022. Happy New Year!

Thank you for your continued support and making 2021 another record year!

Cheers!

Address

2212 Camplain Road
Hillsborough, NJ
08844

Opening Hours

Monday	7am - 5pm
Tuesday	7am - 5pm
Wednesday	7am - 5pm
Thursday	7am - 5pm
Friday	7am - 5pm

Website

http://www.fclift.com/

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