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Monday 9am - 7pm Tuesday 9am - 7pm Wednesday 9am - 7pm Thursday 9am - 7pm Friday 9am - 6pm Saturday 9am - 5pm Sunday 11:30am - 5pm

Bertera Subaru of Hartford

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Hartford, CT
Bertera Subaru of Hartford

We are a Subaru Outlet based in Hartford, Connecticut. Welcome to Bertera Subaru Outlet in Hartford! Come on in and take a test-drive!
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We have a skilled and knowledgeable sales staff with many years of experience satisfying our customers' needs. Located in Hartford, Connecticut, our friendly sales team will take as much time as needed to help you find the Subaru vehicle you want. We offer a great selection of new and used Subaru vehicles, so whether you're looking for a new Subaru BRZ or a used Subaru Forester, you'll find the model you've been dreaming about on our lot.

06/23/2026

Join the team at Bertera Subaru of Hartford for a special community celebration focused on giving back, sustainability, and supporting our local neighborhoods 🌳💚

As part of the Subaru Loves the Earth initiative, Bertera Subaru is partnering with the Arbor Day Foundation to provide FREE trees to community members while supplies last. Families, Subaru owners, and local residents are invited to stop by, reserve a tree, and help make Hartford greener for future generations.

🌱 Free Tree Giveaway
🤝 Community-Focused Event
🌎 Support a Greener Hartford
🚗 Meet the Bertera Subaru Team
📍 111 Weston St, Hartford, CT

Bertera Subaru of Hartford has proudly supported countless community initiatives throughout Connecticut, including food drives, pet adoption events, school supply drives, and environmental cleanups as part of the Subaru Love Promise.

Reserve your free tree and learn more here:
Bertera Subaru Community Event

06/22/2026

😂 Smiling IS our favorite!... And helping our clients with their next car purchase is also our favorite! 🏆 Ask for Gianni when you visit us at Bertera Subaru of Hartford! He'll give you a great experience!

06/21/2026

Adventure is calling with the all-new 2026 Subaru Crosstrek at Bertera Motors 🚙🌲

Built for New England roads and weekend getaways alike, the 2026 Crosstrek delivers legendary Subaru Symmetrical All-Wheel Drive, impressive ground clearance, advanced EyeSight® safety technology, and a versatile interior ready for every adventure. The updated 2026 lineup also brings more standard power and exciting new hybrid options.

Whether you’re commuting through Hartford, exploring backroads, or packing up for your next road trip, the Crosstrek is designed to handle it all with confidence, comfort, and efficiency.

✅ Standard Symmetrical AWD
✅ Available Hybrid Models
✅ Advanced Safety Features
✅ Spacious Cargo & Premium Interior Options
✅ Built for Every Season

Browse available inventory today and discover why drivers continue to love the Subaru Crosstrek.

06/19/2026

That Forester page feels invisible? Hit “shift + =” for the AudioEye toolbar.

We’ve got the 2026 Subaru Forester Limited listed at $38,488—and you can also see the offer: “up to $4,750 off MSRP on select new Subarus.”

If you need assistive options to read, navigate, or browse comfortably, use the AudioEye toolbar anytime on the Forester page.

Contact us for more information or visit our website for current promotions and inventory.

06/16/2026

You missed it once—don't miss the next community stop.

Bertera Subaru of Hartford is cheering on local events around Hartford and beyond, and we love seeing neighbors show up for the things that bring people together—music, markets, family fun, and good causes.

If you’re looking for something to do this weekend (or a reason to get out of the house), we’ll point you to what’s coming up.

Visit our website for current promotions

https://berteramotors.com/

06/14/2026

A new 2026 Subaru Outback Limited is sitting online at $40,496—and it won’t be here forever.

We’ve also got up to $4,750 off MSRP on select new Subarus right now. And if you want to make sure you’re getting the right time and price, you can track this Outback online.

Look it up, watch the price, and when you’re ready, we’ll help you compare options with zero pressure.

Visit our website for current promotions

06/10/2026

On June 6th, the team at Bertera Subaru of Hartford was honored to support the Circle of Hands Gala, an incredible event dedicated to helping children living in the Mustard Seed Communities in Jamaica. ❤️
Every dollar raised during the evening helps provide food, medical care, educational resources, and activities for children who have been orphaned due to HIV/AIDS or were born with the disease themselves.
Our team was proud to sponsor the event by purchasing a full table and supporting the gala program, but this cause is about much more than sponsorship. For our General Sales Manager, O'Neal McDonald, the mission is deeply personal. Years ago, his family adopted a child from the Mustard Seed Communities, giving them the opportunity for a brighter future. Today, that child has grown into a happy, thriving, and productive member of society.
Stories like this remind us that compassion can truly change lives.
We are grateful to Circle of Hands for the incredible work they do and proud to support a mission that brings hope, opportunity, and brighter futures to children who need it most.

06/09/2026

🚗 2026 Subaru BRZ – Pure Rear-Wheel-Drive Performance

The 2026 Subaru BRZ is built for driving enthusiasts who want a lightweight, balanced sports car that delivers real connection to the road—no fluff, just fun.

🌟 Why You’ll Love the 2026 BRZ:

2.4L SUBARU BOXER® engine with 228 horsepower for responsive, high-revving performance
Rear-wheel-drive layout for classic sports car handling and control
6-speed manual transmission (or available automatic with paddle shifters) for driver engagement
Lightweight chassis (around 2,800–2,900 lbs) for sharp, agile cornering
Advanced EyeSight® Driver Assist Technology for added safety without dulling the drive

🛋️ Driver-Focused Interior
Inside, the BRZ keeps things simple and purposeful—low seating position, supportive sport seats, and a cockpit designed around the driver. It’s modern where it counts, but never distracting from the driving experience.

🔥 Built for Enthusiasts
Whether it’s back roads, weekend drives, or track days, the BRZ is all about balance, precision, and fun. It’s one of the few remaining true affordable sports coupes that still feels analog in the best way.

📍 Available now at Bertera Motors—come see what a real driver’s car feels like!

06/07/2026

🚗 2026 Subaru Impreza – Smart, Sporty, and Built for Everyday Driving

The 2026 Subaru Impreza delivers the perfect balance of efficiency, versatility, and all-weather confidence—wrapped in a fun-to-drive compact hatchback design.

🌟 Why You’ll Love the 2026 Impreza:

Standard Symmetrical All-Wheel Drive for year-round traction and stability
Up to 33 MPG highway efficiency for daily commuting and road trips
Available 2.5L SUBARU BOXER® engine with up to 180 horsepower (RS model)
Modern 11.6" touchscreen with Apple CarPlay® & Android Auto™
EyeSight® Driver Assist Technology for added safety and peace of mind

🛋️ Practical Meets Fun-to-Drive
The Impreza’s hatchback design gives you flexible cargo space, comfortable seating for five, and the confidence of Subaru’s legendary AWD system—perfect for commuting, errands, or weekend plans.

🔥 Efficient. Capable. Ready for Anything.
Whether you're navigating winter roads or cruising through everyday drives, the Impreza keeps things simple, safe, and enjoyable behind the wheel.

📍 Available now at Bertera Motors—stop in or schedule your test drive today!

06/05/2026

🚙 2026 Subaru Outback – Rugged, Refined, and Ready for Anything

The all-new 2026 Subaru Outback is here with a bold redesign, upgraded tech, and even more capability—perfect for drivers who want comfort on the road and confidence off it.

🌟 Why You’ll Love the 2026 Outback:

Standard Symmetrical All-Wheel Drive for year-round traction and control
Up to 9.5 inches of ground clearance with X-MODE® for serious all-road capability
Available turbocharged engine with up to 260 horsepower for extra power when you need it
Up to 3,500 lbs towing capacity for bikes, trailers, and weekend gear
New modern cabin with up to 80+ cu. ft. of cargo space and improved passenger comfort
Standard advanced EyeSight® Driver Assist Technology for added peace of mind

🛋️ Modern Interior, Built for Real Life
Inside, the Outback features a redesigned cabin with a large touchscreen display, upgraded materials, and smart storage designed for daily driving, road trips, and outdoor adventures.

🔥 Adventure-Ready Without Sacrificing Comfort
Whether you're commuting in all weather or heading off the beaten path, the Outback continues to be one of the most versatile SUVs in Subaru’s lineup.

📍 Available now at Bertera Motors—come see it in person or schedule your test drive today!

Address

111 Weston Street
Hartford, CT
06120

Opening Hours

Monday	9am - 7pm
Tuesday	9am - 7pm
Wednesday	9am - 7pm
Thursday	9am - 7pm
Friday	9am - 6pm
Saturday	9am - 5pm
Sunday	11:30am - 5pm

Telephone

+18608956500

Website

https://www.berteramotors.com/

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