ROWE Motor Oil USA

ROWE Motor Oil USA Experience race-proven, European-spec oil and technical fluids. Manufactured with precision and quality 100% in Germany 🇩🇪, now available across the USA 🇺🇸.

Discover the ROWE difference today.

06/01/2026

Team ROWE!

MPACT Shakedown!
05/23/2026

MPACT Shakedown!

05/22/2026

Throwback to our first SEMA.

In Part 3 of my conversation with CEO , we talk about what motorsport truly means to ROWE.

For us, racing was never just about putting a sticker on a car. It’s part of the company’s DNA. From endurance racing at Nürburgring and Spa to developing products under real world racing conditions, motorsport has always been our rolling laboratory.

Every product is pushed, tested, and proven where it matters most, on the track.

That’s the difference when a company lives motorsport instead of just sponsoring it.

Part 3 of 4.

If you have questions about ROWE or ROWE Racing, drop them in the comments and we may answer them in the next episode.

05/16/2026

Excited to head to the Dominican Republic with Enriquillo from for the at the Autódromo Las Américas. 🇩🇴🇩🇪

We can’t wait to connect with enthusiasts, experience the culture, and continue growing the ROWE presence throughout the Caribbean.

Cars, drifting, community, and passion all in one place, that’s what it’s about.

809 Let’s go!

05/16/2026

We’re excited to be part of the with from Sector Five this May 23–24. 🇵🇷🇩🇪

As the official lubricant sponsor, we’re proud to showcase our products, share the ROWE story, and connect with a community that truly appreciates high quality, performance, and passion for cars.

We also made the decision to welcome other oil brands to be part of the event. They’re helping bring drivers from different countries, supporting the event, and helping grow the culture together. That’s how the community moves forward.

SOMOS 100×35. Let’s go!

THIS IS MORE THAN RACING TO US 🇩🇪
05/15/2026

THIS IS MORE THAN RACING TO US 🇩🇪

Crafted in Germany for the engines enthusiasts refuse to let fade into history.ROWE VINTAGE 20W-50 is formulated with el...
05/12/2026

Crafted in Germany for the engines enthusiasts refuse to let fade into history.

ROWE VINTAGE 20W-50 is formulated with elevated ZDDP levels to help protect flat tappet valvetrains, camshafts, and internal engine components commonly found in classic and air cooled performance engines.

Designed for stable oil pressure, high temperature protection, and the unique demands of vintage and enthusiast driven vehicles.

ROWE VINTAGE 20W-50
100% Made in Germany 🇩🇪

In the middle of the busy schedules, race weekends, late nights in the shop, and everything life throws at us… today is ...
05/10/2026

In the middle of the busy schedules, race weekends, late nights in the shop, and everything life throws at us… today is for the moms.

The ones who supported the dream, held the family together, and kept us moving forward through every stage of life.

Happy Mother’s Day from all of us at
ROWE Motor Oil 🩷

04/24/2026

🤠 We’re at COTA for GTWC, and we’re giving away a 1:18 scale of our winning BMW M4 GT3 race car 🏁

To enter:
• Follow
• Like this reel
• Share it to your story
• Tag who you’d bring to the track in the comments

Winner announced Sunday at 12PM.
Good luck!

Address

401 Hackensack Avenue, 4th Floor
Hackensack, NJ
07601

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