Women In Automotive

Women In Automotive (WIA)Women In Automotive's mission is to Elevate and Empower Women and men in the Automotive Industry

What if the future of fixed operations isn’t about replacing people with technology……but helping people use technology m...
06/18/2026

What if the future of fixed operations isn’t about replacing people with technology…

…but helping people use technology more effectively?

In this new Women In Automotive article, Maureen Martin shares insights from her 40-year automotive career and explains why the next era of fixed ops leadership must balance innovation with humanity.

Her upcoming WIA 2026 general session panel explores:

✔ Why fixed operations remains the dealership profit engine
✔ The difference between data and actionable clarity
✔ Why diversity strengthens innovation
✔ The importance of recruiting younger talent into automotive
✔ How authentic leadership builds trust and stronger teams

This is more than a conversation about technology.

It’s a conversation about the people shaping what comes next.

📖 Read the article now: https://womeninautomotive.com/post/fixed-operations-leadership
📍 Then join Maureen Martin and the Dynatron leadership team this July at the 2026 Women In Automotive Conference in Austin.

Your home base for 4 days of transformation. Renaissance Austin Hotel in Austin is where 400+ women will gather, connect...
06/18/2026

Your home base for 4 days of transformation. Renaissance Austin Hotel in Austin is where 400+ women will gather, connect, and leave changed. July 17-20, 2026. 29 days until check-in. Who is booking their hotel this week?

Session Spotlight: Women Who Drive Change with Stephanie Hancock This is the kind of content that changes how you lead...
06/17/2026

Session Spotlight: Women Who Drive Change with Stephanie Hancock This is the kind of content that changes how you lead. 30 days until Austin. Which session are you most excited for? Comment below.

What if the leadership challenge holding you back isn’t a lack of skill……but a blind spot you don’t realize you have?In ...
06/17/2026

What if the leadership challenge holding you back isn’t a lack of skill…

…but a blind spot you don’t realize you have?

In this new Women In Automotive article, Dr. Martha Rader explains why emotional intelligence is one of the most important — and overlooked — leadership skills in the automotive industry today.

Her upcoming WIA 2026 breakout session explores:

✔ Leadership superpowers and kryptonite
✔ The emotional impact leaders carry into rooms
✔ Why emotional intelligence affects team performance
✔ The pressure women navigate in leadership roles
✔ How intentional self-awareness changes everything

Dr. Rader combines decades of automotive leadership experience with practical, actionable tools designed to help leaders better understand themselves and the people around them.

📖 Read the article now:
https://womeninautomotive.com/post/emotional-intelligence-in-automotive-leadership
📍 Then join Dr. Martha Rader this July at the 2026 Women In Automotive Conference in Austin.

Jessica Smith will be taking the WIA stage in Austin. 31 days until the conference. Register before it's too late!
06/16/2026

Jessica Smith will be taking the WIA stage in Austin. 31 days until the conference. Register before it's too late!

32 days. If you have been "thinking about" registering for Austin, this is your final nudge. The room is filling. The sp...
06/15/2026

32 days. If you have been "thinking about" registering for Austin, this is your final nudge. The room is filling. The speakers are confirmed. The energy is building. The only missing piece is you. Register now.

Week 2 of June is in the books. We introduced speakers and shared packing tips and networking advice. Next week: Final r...
06/14/2026

Week 2 of June is in the books. We introduced speakers and shared packing tips and networking advice. Next week: Final registration push, agenda preview, and more speaker spotlights. 33 days until Austin. Who is ready?

💬 Have one good question ready. You don't need to be clever — you need to be curious. Try: "What's the biggest shift you...
06/13/2026

💬 Have one good question ready. You don't need to be clever — you need to be curious. Try: "What's the biggest shift you're seeing in your store right now?" It works in almost any conversation, with almost anyone in the room. 📱 Follow up after, not during. Your best networking might happen on the flight home, when you send three thoughtful LinkedIn messages instead of collecting twenty business cards you'll never use. A specific follow-up beats a stack of cards every single time. You don't have to be the loudest woman in the room to be the most memorable one. See you there. 👋

The future of automotive marketing may not look like another ad campaign.It may look like authentic relationships built ...
06/11/2026

The future of automotive marketing may not look like another ad campaign.

It may look like authentic relationships built through trusted voices already rooted in your community.

In this new Women In Automotive article, Claire Calhoun explains why NIL partnerships with female athletes represent one of the biggest untapped opportunities in automotive marketing today.

Her upcoming WIA 2026 breakout session explores:

✔ Why women influence the majority of automotive decisions
✔ How female athletes build stronger engagement
✔ Why trust matters more than reach
✔ How smaller dealerships can leverage NIL partnerships
✔ Real-world examples with measurable ROI

This is not just a conversation about marketing trends.

It’s a conversation about where consumer trust is headed next.

📖 Read the article now
https://womeninautomotive.com/post/women-nil-and-automotive-marketing
📍 Then join Claire this July at the 2026 Women In Automotive Conference in Austin.

Conferences are built for extroverts. Loud rooms. Packed schedules. By hour six of day one, you'll want to hide in your ...
06/11/2026

Conferences are built for extroverts. Loud rooms. Packed schedules. By hour six of day one, you'll want to hide in your hotel room. You don't have to "work the room" to get real value out of WIA. A couple of things that actually work: ✨ Pick three sessions, not thirty. Trying to do everything is how you end up too drained to talk to anyone. Choose what matters most and protect your energy for the conversations around them. ✨ Arrive early to sessions. The five minutes before a session starts is the easiest networking window of the whole conference. Two people, one shared interest, low pressure. Less is more. Always. 💛

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