SHARPE Cars

SHARPE Cars Family owned since 1982, SHARPE Cars is proud to be Grand Rapid's exclusive BMW, MINI, and Land Rover dealer. George Sharpe Sr. Serra in Pontiac, MI. In 1999, Mr.

originally began as a car detailer for Mr. Under the guidance of Mr. Serra, Sharpe excelled and went on to create some of the most groundbreaking dealership ideologies in the area. A few of these include the first non-commissioned sales staff in West Michigan and the SHARPE Promise which features a money-back guarantee on pre-owned vehicles. The Land Rover franchise was acquired in 1997 and Jaguar

was added in 2003. Serra retired and George Sharpe Sr. bought the remaining shares. In 2005, the Buick franchise was sold back to General Motors and MINI Cooper was acquired shortly after. Now owned and operated by George Sharpe Sr. and his son George Jr., Sharpe covers a 13-acre campus with four unique showrooms displaying the BMW, MINI, Jaguar and Land Rover brands. We serve West Michigan customers with expertly trained, non-commissioned sales staff, factory-trained technicians, parts experts and full detail service. Our goal is to Make Every Mile Memorable. SHARPE is proud to have served the West Michigan community for over 40 years.

06/26/2026

2025 BMW X4 30i

06/25/2026

2026 Ocean Wave Green MINI Cooper

06/25/2026

2024 Volkswagen Atlas

06/25/2026

2026 Defender 110 S

⏰ 48-Hour Opportunity ⏰Available Thursday through Saturday on this Certified Pre-Owned 2023 BMW X7 M60i AWD.✨ Was $68,75...
06/25/2026

⏰ 48-Hour Opportunity ⏰

Available Thursday through Saturday on this Certified Pre-Owned 2023 BMW X7 M60i AWD.

✨ Was $68,750
✨ Now $63,665
💰 Save $5,085

Experience three-row luxury with exhilarating V8 performance, premium comfort, and advanced BMW technology in one exceptional SUV.

This special pricing is available for a limited time only. Visit SHARPE BMW before this opportunity ends Saturday.

06/25/2026

Did you know you can change the exterior lights of your BMW?

06/24/2026

2026 MINI Countryman

06/24/2026

2024 Jaguar XF

Today we're celebrating our incredible MINI team! Congratulations on earning the prestigious Golden Bulldog Award, an ho...
06/24/2026

Today we're celebrating our incredible MINI team! Congratulations on earning the prestigious Golden Bulldog Award, an honor presented to the top 11 MINI dealerships in the country.

This remarkable achievement reflects the team's dedication, hard work, and commitment to delivering an exceptional experience every day. We are proud to have such an outstanding group representing MINI and grateful to have them as part of the SHARPE family. Congratulations on this well-deserved recognition!

A limited-time offer on an icon.The 2023 Defender 110 S is now available for $56,173, reduced from $58,640 for 48 hours ...
06/24/2026

A limited-time offer on an icon.

The 2023 Defender 110 S is now available for $56,173, reduced from $58,640 for 48 hours only.

Exceptional capability. Distinctive design. Exclusive savings.

Available June 24–26 at SHARPE.

Address

1010 28th Street SE
Grand Rapids, MI
49508

Opening Hours

Monday 7am - 8pm
Tuesday 7am - 6pm
Wednesday 7am - 6pm
Thursday 7am - 6pm
Friday 7am - 6pm
Saturday 9am - 3pm

Telephone

+16164525101

Website

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