Gary Smith Honda

To Our Customers and Friends:

Since 1969, when my father founded Gary Smith Ford, our dealership has sold thousands of new and used cars and trucks in Ft. In 1977 we were granted the Honda franchise and this dealership has also been successful in helping our family provide transportation to many more customers. As a result of our success and fairness, we have developed many friends and repeat cus

tomers who know; we are "their" dealer and we will continue to be "their" dealer! As a businessman, I realize customers become friends and, in turn, repeat customers who recommend us to new friends because they receive fair value and quality products in exchange for transportation dollars. I also realize that to obtain and maintain loyal customers, a business must continue to be open, honest, objective, and understanding toward the needs of its customers. Our founder, Gary Smith's favorite slogan reflected his sincere attitude toward his valued customers---"The Kiss of Approval" and our well-know "Lips" logo seen on so many front license plates and dealer ads are his, and our reminder of the warm and sincere appreciation he felt for your patronage. As a further commitment and renewed pledge to you, we have adopted the phrase "We're Gonna Make You Love Us"! Not just a slogan but a promise from every member of every department in our business.