09/17/2026
After nearly 10 years partnering with Peddle, RCO has made the decision to move in a different direction.
This really comes down to two things: how we believe customers should be handled, and how our business has evolved.
Technology absolutely has a place in this industry, but we also believe human communication is still critical when someone is trying to sell a vehicle. Not every customer wants to work through an algorithm or an automated quote. People have questions, situations are different, and in many cases a real conversation is what builds trust and gets the transaction completed. Without human judgment, mistakes can easily be made.
Over the years, Peddle’s infrastructure provided us with convenience and value, and we appreciated the relationship. At the same time, our companies operate in many ways within the same vehicle acquisition and disposition space. As RCO has continued to develop its own capabilities and build direct relationships with recycling facilities, we’ve reached a point where adding another layer to the process simply doesn’t make as much sense for us as it once did.
Over the past few weeks, we have expanded our direct relationships with several licensed automotive recycling facilities to handle scrap and junk vehicles for us, and the early results have been very encouraging.
We are now looking to expand that network.
If you operate a licensed automotive recycling facility that physically processes and recycles end-of-life vehicles and are interested in working directly with RCO on consistent vehicle volume, I’d be interested in connecting.
We appreciate the relationship we had with Peddle over the past decade and wish their team continued success.
For RCO, this is simply the next step in taking greater control of the customer experience and the disposition process from beginning to end.
