What are the opening hours?

Monday 8am - 5:30pm Tuesday 8am - 5:30pm Wednesday 8am - 5:30pm Thursday 8am - 5:30pm Friday 8am - 5:30pm Saturday 8am - 12pm

Pritchard's Forest City Auto Center

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Forest City, IA
Pritchard's Forest City Auto Center

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Pritchard's Forest City Auto Center is your GM headquarters in Forest City, Iowa.

11/02/2026

Your service visit, right at your fingertips. 📲

With our new MPI video inspections, staying updated on your vehicle is simple:

1️⃣ Drop off your vehicle and check in with our team.
2️⃣ After the inspection, receive a text with a video from your technician + your full inspection report.
3️⃣ Review the recommendations and approve or decline services from your phone.
4️⃣ When everything is finished, pay via text.

10/30/2026

🎃 Wishing everyone a spooky, scary, skeleton filled weekend! 👻

Happy Halloween Eve, from the Pritchard Innovation Center Team!

10/27/2026

Thirty years with Pritchard Family Auto Stores. Eight years as a Volkswagen Master Certified Technician. A whole lot of vehicles in good hands.

This Service Season, we’re proud to recognize Terry for three decades of dedication to Pritchard Family Auto Stores and the customers we serve.

Thank you, Terry, for everything you do to keep our community moving!

10/26/2026

🎉BIG NEWS! 🎉
Please join us in congratulating Ellen Pritchard Sedlock on being named one of Automotive News' 2026 40 Under 40 honorees!

The annual program honors 40 high achievers at new-car dealerships who are under 40 years old. This year's honorees were selected from nominations across the U.S. and represent a broad range of titles and backgrounds.

We are incredibly proud of Ellen and grateful for the passion, dedication and leadership she brings to our organization every day. Congratulations, Ellen!
Read Ellen's Automotive News profile https://www.autonews.com/reprint/ellen-pritchard-sedlock-returned-to-her-familys-fifth-generation-clear-lake/

10/20/2026

Service Season comes around once a year. The people who make it special show up all year long. To our technicians: thank you for the expertise, care and pride you bring to every service visit. Your work keeps our customers moving and gives them a reason to keep coming back. This Service Season, we’re putting the spotlight on some of our most loyal technicians and giving them the recognition they’ve earned. Stay tuned to meet the people behind the service.

10/15/2026

More visibility. More confidence in your next service appointment.

Multi Point Inspection videos give you a closer look at a vehicle through the eyes of a trained technician, helping you understand the condition of your vehicle before approving any repairs.

Multi Point Inspection videos are now being utilized at all Pritchard Family Auto Stores. One more reason we’re A Different Kind of Dealership.

10/09/2026

Congratulations to Joe Pritchard on being named the Mason City Chamber of Commerce's 2026 Boss of the Year!

Joe's commitment to growing opportunities, investing in people, protecting local jobs, and strengthening our communities continues to make a lasting difference across Pritchard Companies and North Iowa. His leadership has built a culture where employees can thrive and where community involvement is more than a value, it's a way of life.

Please join us in celebrating this well-deserved honor and thanking Joe for his vision, leadership, and commitment to our team.

Congratulations, Joe! 🎉👏

10/07/2026

Honored to be a top finalist for Business of the Year! 👏

10/06/2026

Let us take one thing off your plate with our Free Pick Up and Delivery.

Schedule your appointment, and we'll transport your vehicle to and from our shop. Maintenance on your schedule, without breaking your routine.

Available within 25 miles. Tap the link in our bio to learn more!

10/06/2026

Very proud of our President and CEO, Joe Pritchard for being named a top finalist for the Boss of the Year Award!👏

05/08/2026

🎉A T T E N T I O N F O R E S T C I T Y 🎉

May is graduation month and to celebrate, we're offering an additional $500 OFF any new or used RED vehicle at Forest City Auto Center.

Stop in or visit our website to check these out while inventory lasts!
www.pritchards.com

12/24/2025

End the year with a new three row SUV. We’ve got a great selection of colors, models, and equipment. While we are closed until Friday, shop our selection at Pritchards.com. At Forest City Auto Center we’ve either got it in stock or can find it for you. Call us at 641-585-2335 to schedule a time to sit down and discuss your next new vehicle !

12/24/2025

Fresh trade alert! Just arrived is this 2024 Sierra 1500 Denali. This truck has only 11,000 miles on it. It also features a 5.3 liter V8, fixed running boards, and all the features you’d expect! Give us a call today at 641-585-2335 for more details!

12/20/2025

Fresh Trade Alert! This extra clean low mileage 2016 Jeep Wrangler Sport just arrived late last night. With just over 87,000 miles, this Wrangler features a removable hard top, power windows and locks, automatic transmission, tow package, aluminum wheels, Bluetooth capabilities, and so much more! Priced at $19,490 this one won’t last long! Call us at 641-585-2335 to schedule your appointment today!

12/17/2025

As we approach the end of 2025, Pritchards Forest City Auto Center has a wide variety of new and used trucks to fit your needs. Stop by today and pick out your new truck while the selection is strong and if we don’t have exactly what you want we can save you time by locating that perfect truck. Our inventory is changing daily so stop by often or give us a call at 641-585-2335.

11/03/2025

🚗 Congratulations to Melissa and Scott on your brand new 2026 Chevy Traverse! 🎉

We’re thrilled to have helped you find your next vehicle — enjoy every mile in your new ride!

A big thank you from Greg Hesler and the entire Forest City Auto Center team for choosing us to help you find the perfect vehicle. 💙

10/11/2025

Congratulations to the Forest City High School Marching Band on receiving their 45th consecutive division I rating at state marching band contest!!

09/23/2025

🎉 Big congratulations to Greg and Sondra on the purchase of your brand-new 2025 Chevy Tahoe from Forest City Auto Center! 🚙✨

We’re thrilled you found the perfect SUV for all of life’s adventures. Thank you for choosing Forest City Auto Center! 🙌

Enjoy every mile in your new Tahoe! 🌟

09/05/2025

🎉 Big congratulations to Gary on the purchase of his brand-new 2026 Chevy Equinox from Forest City Auto Center! 🚙✨

We’re thrilled to welcome you to the Forest City Auto Center family and can’t wait for you to enjoy every mile in your new ride. Thank you for choosing us to help you find the perfect vehicle! 🙌

Enjoy the road ahead, Gary! 🎊

Address

826 Highway 69 N
Forest City, IA
50436

Opening Hours

Monday	8am - 5:30pm
Tuesday	8am - 5:30pm
Wednesday	8am - 5:30pm
Thursday	8am - 5:30pm
Friday	8am - 5:30pm
Saturday	8am - 12pm

Telephone

+16415852335

Website

http://www.pritchards.com/

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