Action Water Sports of Detroit

Call Directions Website

Action Water Sports of Detroit Your one-stop shop for boating, dock & lift, and pro shop needs. Staying true to this founding principal turned quite rewarding. Call or Text us at 810-629-1342.

Welcome to AWS of Fenton, the premier boat dealership in the Metro Detroit area, featuring a premium lineup of Barletta pontoons, Tidewater center consoles, and MasterCrafts. Founded in 1990, Action Water Sports began in Zeeland, MI with one focus—provide unparalleled customer service to the boating community. After outgrowing the Zeeland location, Action moved to a larger building in Holland and then once more to our current location in Hudsonville in 2002. Our growth couldn’t be contained to just West Michigan and eventually we opened our Traverse City location in 2003, and Fenton location in 2008, making AWS the largest MasterCraft volume dealer in the nation. With more than 25 years of experience, our team has continued to expand and evolve with the industry, but our founding principles of providing the best products and customer service for our customers will always be our bedrock.

The newest addition to the Cobalt lineup is here! 👀🌊Meet the 265 Coastal,  built for cruising, sandbar days, and making ...
10/29/2026

The newest addition to the Cobalt lineup is here! 👀🌊

Meet the 265 Coastal, built for cruising, sandbar days, and making the most of every minute on the water. 🤙

10/28/2026

We’re loving everything the MasterCraft lineup has to offer! 🤙🏄

Which feature is your favorite 👀 Let us know in the comments! 👇

boatlife

10/27/2026

It’s always a good time on the Cobalt R33👏😎

In love with all the details on the   210LXF! 🤩🐟
10/26/2026

In love with all the details on the 210LXF! 🤩🐟

10/25/2026

Why wait until spring to start thinking about your next boat? 👀🍂

Fall comes with plenty of reasons to make your move—from seasonal incentives and in-stock savings to higher trade-in values and custom-order opportunities.

Get the inside scoop in our Smart Boat Buyers Guide! 🤙

Take a look at what just rolled in😍 Check out the new Barletta Halcyon in Fenton today! We’re so excited about this new ...
10/23/2026

Take a look at what just rolled in😍

Check out the new Barletta Halcyon in Fenton today! We’re so excited about this new addition to the Barletta lineup.

10/23/2026

A closer look at the Barletta Cabrio 24 UE 👀

Loaded with all the features you need for a day on the water.

Ready to step aboard? Stop by one of our locations and see it for yourself😎

10/22/2026

Mentally, we’re here.🏄🌊😎

Picture this... you, dressed up in your best Halloween costume, carving behind the boat, telling your friends you rode o...
10/21/2026

Picture this... you, dressed up in your best Halloween costume, carving behind the boat, telling your friends you rode on HALLOWEEN!

We have the perfect event for you: October 31st at the Nightmare on Oxbow Lake Event from 11-2PM.

There are still spots available to ski, surf, or wakeboard!
More information is in our bio!

Nightmare on Oxbow Lake - October 31st.
Costume Contest w/Pro Shop Credit is on the line.
11-2PM at Sprader’s on the Lake
SIGN UP TODAY!

10/21/2026

That blue though😮‍💨

We’re loving this MasterCraft Boat Company X22! 🤩🌊

10/20/2026
We are so grateful to receive the 2026 Beautification Award! Thank you to the Charter Township of Waterford and the Wate...
10/19/2026

We are so grateful to receive the 2026 Beautification Award! Thank you to the Charter Township of Waterford and the Waterford Area Chamber of Commerce for this recognition. We’re proud to be part of the Waterford community and appreciate all the support! 🙌💙

Your weekend plans just got an upgrade with the   R35 👀
10/17/2026

Your weekend plans just got an upgrade with the R35 👀

🎃👻 Thank you to everyone who came out to see us at Trunk or Treat this year! We had a great time and loved being part of...
10/09/2026

🎃👻 Thank you to everyone who came out to see us at Trunk or Treat this year! We had a great time and loved being part of the fun. We appreciate everyone who stopped by and made it such a great event! 🧡🚤

🎃👻 Join us for a night of tricks, treats & thrills! 👻Come check out the Wentworth Real Estate Trunk or Treat & Haunted H...
09/30/2026

🎃👻 Join us for a night of tricks, treats & thrills! 👻

Come check out the Wentworth Real Estate Trunk or Treat & Haunted House on October 8th from 6:30–9 PM! 🍬🕷️

And make sure you stop by and check out the Action Water Sports boat while you’re there! 🚤🎃 We’ll see you there!

📍 2325 W. Shiawassee Ave., Fenton, MI

#2026

Join us this Halloween for our second annual Nightmare on Oxbow Lake 👻 •Costume contest•Surf, wake, and ski event•First ...
09/29/2026

Join us this Halloween for our second annual Nightmare on Oxbow Lake 👻

•Costume contest
•Surf, wake, and ski event
•First place:$250
•Second place:$100
•Third place:$50

⏰ Saturday, October 31, 11 AM to 2 PM
📍 10070 Elizabeth Lake Rd., White Lake, MI 48386

Making waves all summer long 🌊🔥Big tricks, perfect waves, and unforgettable days on the water — we want to see it all! 📸...
09/24/2026

Making waves all summer long 🌊🔥

Big tricks, perfect waves, and unforgettable days on the water — we want to see it all! 📸☀️

Submit your favorite photos through the link in our bio for a chance to be featured in our 2026 Customer Calendar! 🗓️✨

From the first tee to the first wake ⛳️🌊MasterCraft style doesn’t stop at the water. Come check out our MasterCraft golf...
09/14/2026

From the first tee to the first wake ⛳️🌊
MasterCraft style doesn’t stop at the water. Come check out our MasterCraft golf gear at Action Water Sports! 🏌️‍♂️☀️

🔥 PRO SHOP SALE! 🔥It’s time to gear up and SAVE! 🌊☀️🏄‍♀️ 15% OFFConnelly • Hyperlite • HO • Radar • RonixSki • Surf • Wa...
08/28/2026

🔥 PRO SHOP SALE! 🔥

It’s time to gear up and SAVE! 🌊☀️

🏄‍♀️ 15% OFF
Connelly • Hyperlite • HO • Radar • Ronix
Ski • Surf • Wake

🤙 10% OFF Phase Five until September 7th!

Get the gear you’ve been waiting for before the summer season comes to an end! Don’t miss out on these savings. 👀🔥

🚨 WE’RE HIRING IN WATERFORD! 🚨Ready to turn your love for the water into a career? 🌊☀️ We’re looking for new team member...
08/27/2026

🚨 WE’RE HIRING IN WATERFORD! 🚨

Ready to turn your love for the water into a career? 🌊☀️

We’re looking for new team members to join us at Action Water Sports!

Think you’d be a good fit? Check out the openings through the link in our bio! 🔗

Address

8051 N Old US 23
Fenton, MI
48430

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 2pm

Telephone

+18106291342

Alerts

Be the first to know and let us send you an email when Action Water Sports of Detroit posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Nearby autos & automotive services