09/10/2026
“The technology we bring into the vehicle should add value to the end user, not be there just for technology's sake.”
As vehicles become more software-defined, the focus should not be on adding technology for the sake of innovation alone. The goal is creating experiences that are intuitive, useful and relevant to the people behind the wheel.
Chris Prediger, regional president of Cross-Domain Computing Solutions, Americas, joined John McElroy, Nora Eckert and Gary Vasilash on Autoline After Hours to discuss artificial intelligence, software-defined vehicles and how the industry can balance innovation with real customer value.
Watch the full conversation: https://f.mtr.cool/5d4mo0q6pg