Roy's Auto Center

Roy's Auto Center Roy's Auto Center has been locally owned and operated for over fifty years. Since then a lot has changed. But in some ways, things are still the same.

In 1975 Roy Shumard opened Roy's Auto Center on Fifth and Broadway with just six cars. The new Ford Mustang II cost just slightly under four thousand dollars and gas was only forty-four cents a gallon. Quite frequently, people who bought a vehicle from us, come in just to say, "Hi." People whose parents also bought a vehicle from us. People who are now shopping for a vehicle for their teenager. Ov

er fifty years later with two locations, Roy's Auto Center continues to utilize the ties to the community we've built up over the years. For example, the vast majority of our financing is serviced by local credit unions like Coast Central or Northern Federal. This keeps our customer's money local and puts it to use in the county, instead of having it sent off somewhere to a large institution. All of our vehicles are also given a thorough safety inspection by A.S.E. certified technicians. These technicians perform mechanical and computer inspections of the vehicle's engine, powertrain, fluid and electrical systems. The undercarriage is checked, including the suspension, wheel alignment, chassis, frame, and sub-frame. The safety of the airbags, seat belts, brake pads, rotors, and tires are also checked. The vehicle is then taken on a road test to check for any unusual noises, interior squeaks, rattles, or vibrations. Passing all of the above, the vehicle goes into the detailing shop where our professional detailers give it the finishing touches. When you buy from Roy's you can count on the best quality. We are a Certified CARFAX Advantage Dealer as well as winners of many Reader's Choice awards for Best Used Car Dealership on the North Coast. When you come to Roy's we will do everything we can to put you in the right vehicle. We have two locations to serve you; the original location on 5th and Broadway and our New Location Roy's II at the corner of 5th and A!

Gerardo came to see us for his FOURTH car from Roy’s! We appreciate your repeat business and enjoyed helping your needs,...
06/04/2026

Gerardo came to see us for his FOURTH car from Roy’s! We appreciate your repeat business and enjoyed helping your needs, you enjoy that new ride Gerardo! 🔥💪

Chris found this hard to find F-350 Platinum just in time for summer🔥 We enjoyed working with you and hope you love putt...
06/04/2026

Chris found this hard to find F-350 Platinum just in time for summer🔥 We enjoyed working with you and hope you love putting that new truck to work! Thanks Chris!🤙🏽🛻

🌟 Help us win "Best of Humboldt 2026"! 🌟We’re so proud to be part of this community, and we’d love your support in this ...
06/02/2026

🌟 Help us win "Best of Humboldt 2026"! 🌟
We’re so proud to be part of this community, and we’d love your support in this year’s "Best of Humboldt" contests! Please take a moment to vote for us:
🏆 North Coast Journal - Best of Humboldt: You can vote for us ONCE EVERY DAY from now until June 30th! 👉 https://boh.northcoastjournal.com/retail/car-lot-for-used-cars
Thank you for being the best customers on the North Coast—we couldn't do it without you! 🚗💨

In honor of Memorial Day, Roy’s Auto Center will be closed Monday, May 25th as we take time to honor and remember our fa...
05/23/2026

In honor of Memorial Day, Roy’s Auto Center will be closed Monday, May 25th as we take time to honor and remember our fallen heroes. We wish everyone a safe and meaningful holiday weekend❤️🇺🇸💙

Happy Mother’s Day! Terra & Ross needed to upgrade to something bigger for their growing family and left in this beautif...
05/10/2026

Happy Mother’s Day! Terra & Ross needed to upgrade to something bigger for their growing family and left in this beautiful 2022 Acura MDX. We appreciate you coming back to see us for another ride from Roy’s! Enjoy your day Terra!✨🚙

Aaron is styling in his new F-150 Raptor! We loved working with you and hope you enjoy cruising the town in that beast o...
05/05/2026

Aaron is styling in his new F-150 Raptor! We loved working with you and hope you enjoy cruising the town in that beast of a truck! 🔥🤙🏽

🌟 Help us win "Best of Humboldt 2026"! 🌟We’re so proud to be part of this community, and we’d love your support in this ...
05/01/2026

🌟 Help us win "Best of Humboldt 2026"! 🌟
We’re so proud to be part of this community, and we’d love your support in this year’s "Best of" contests! If you love the service you get at Roy’s Auto Center, please take a moment to vote for us:
🏆 North Coast Journal - Best of Humboldt: You can vote for us ONCE EVERY DAY from now until May 20th! 👉 https://boh.northcoastjournal.com/retail/car-lot-for-used-cars
🏆 Times-Standard - Best of the North Coast: You can cast your vote for us ONCE. 👉 https://humboldt.bestofvotingnorcal.com/
Thank you for being the best customers on the North Coast—we couldn't do it without you! 🚗💨

Congrats to Jayson on this super clean Ram 1500 with super low miles! We are glad we could make your goals happen, you e...
04/26/2026

Congrats to Jayson on this super clean Ram 1500 with super low miles! We are glad we could make your goals happen, you enjoy that truck!🔥🛻

Rayne did her homework on where to find a quality used car—and it led her straight to us! She drove off in this beautifu...
04/24/2026

Rayne did her homework on where to find a quality used car—and it led her straight to us! She drove off in this beautiful Honda Accord EX-L, and we couldn’t be happier for her!🚗✨Thank you for trusting us with your business and enjoy that new ride!

Thinking about selling your car?Roy’s Auto Center is buying vehicles right now — and we’re paying top dollar for clean, ...
04/23/2026

Thinking about selling your car?
Roy’s Auto Center is buying vehicles right now — and we’re paying top dollar for clean, well‑maintained cars, trucks, and SUVs.
✔ Fast appraisal
✔ No pressure
✔ Same‑day payment
✔ Trusted in Humboldt County for 50+ years
Skip the hassle of private selling and getting a smog check.
Bring your vehicle to Roy’s Auto Center today and get a real offer you can feel good about.
📍 5th & A Street in Eureka
📅 Open 7 days a week

Address

10 W 5th Street
Eureka, CA
95501

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 5pm
Sunday 11am - 5pm

Website

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