Roy's Auto Center

Roy's Auto Center Roy's Auto Center has been locally owned and operated for over fifty years. Since then a lot has changed. But in some ways, things are still the same.

In 1975 Roy Shumard opened Roy's Auto Center on Fifth and Broadway with just six cars. The new Ford Mustang II cost just slightly under four thousand dollars and gas was only forty-four cents a gallon. Quite frequently, people who bought a vehicle from us, come in just to say, "Hi." People whose parents also bought a vehicle from us. People who are now shopping for a vehicle for their teenager. Ov

er fifty years later with two locations, Roy's Auto Center continues to utilize the ties to the community we've built up over the years. For example, the vast majority of our financing is serviced by local credit unions like Coast Central or Northern Federal. This keeps our customer's money local and puts it to use in the county, instead of having it sent off somewhere to a large institution. All of our vehicles are also given a thorough safety inspection by A.S.E. certified technicians. These technicians perform mechanical and computer inspections of the vehicle's engine, powertrain, fluid and electrical systems. The undercarriage is checked, including the suspension, wheel alignment, chassis, frame, and sub-frame. The safety of the airbags, seat belts, brake pads, rotors, and tires are also checked. The vehicle is then taken on a road test to check for any unusual noises, interior squeaks, rattles, or vibrations. Passing all of the above, the vehicle goes into the detailing shop where our professional detailers give it the finishing touches. When you buy from Roy's you can count on the best quality. We are a Certified CARFAX Advantage Dealer as well as winners of many Reader's Choice awards for Best Used Car Dealership on the North Coast. When you come to Roy's we will do everything we can to put you in the right vehicle. We have two locations to serve you; the original location on 5th and Broadway and our New Location Roy's II at the corner of 5th and A!

3rd Row and All Wheel Drive?! Suzan saw this fabulous deal and didn’t hesitate. She snatched up the perfect Humboldt Mob...
06/18/2026

3rd Row and All Wheel Drive?! Suzan saw this fabulous deal and didn’t hesitate. She snatched up the perfect Humboldt Mobile! Thanks Suzan, enjoy your summer! ☀️😎

Angela found her dream car🤩 We are so glad we could help make it all happen for you! Enjoy that ride Angela🤙🏽🔥
06/16/2026

Angela found her dream car🤩 We are so glad we could help make it all happen for you! Enjoy that ride Angela🤙🏽🔥

Congrats to Jen and Josh on their new Subaru Forester!🔥 We hope you love that new ride and greatly appreciate your busin...
06/10/2026

Congrats to Jen and Josh on their new Subaru Forester!🔥 We hope you love that new ride and greatly appreciate your business!🚗🤙🏽

From school runs to mountain runs—Maria’s new 4Runner TRD Pro does it all. 😎 Appreciate you coming to see us Maria we en...
06/06/2026

From school runs to mountain runs—Maria’s new 4Runner TRD Pro does it all. 😎 Appreciate you coming to see us Maria we enjoyed working with you and your family! Enjoy that ride🔥🤙🏽

Saul drove off in this super sporty Scion TC! We enjoyed working with you and hope you enjoy cruising through summer in ...
06/06/2026

Saul drove off in this super sporty Scion TC! We enjoyed working with you and hope you enjoy cruising through summer in that beautiful ride!🚗🤙🏽 Appreciate your business Saul!

Our very own Luc and his wonderful wife Faith wasted no time buying this sharp Colorado! 💥 🛻 💥 🛻 They needed more room f...
06/05/2026

Our very own Luc and his wonderful wife Faith wasted no time buying this sharp Colorado! 💥 🛻 💥 🛻 They needed more room for their beloved Pooch, Steve. There’s a lot of camping and dog parks in this rigs future!! 🐕 🐶 (swipe for a cute surprise)

Gerardo came to see us for his FOURTH car from Roy’s! We appreciate your repeat business and enjoyed helping your needs,...
06/04/2026

Gerardo came to see us for his FOURTH car from Roy’s! We appreciate your repeat business and enjoyed helping your needs, you enjoy that new ride Gerardo! 🔥💪

Chris found this hard to find F-350 Platinum just in time for summer🔥 We enjoyed working with you and hope you love putt...
06/04/2026

Chris found this hard to find F-350 Platinum just in time for summer🔥 We enjoyed working with you and hope you love putting that new truck to work! Thanks Chris!🤙🏽🛻

🌟 Help us win "Best of Humboldt 2026"! 🌟We’re so proud to be part of this community, and we’d love your support in this ...
06/02/2026

🌟 Help us win "Best of Humboldt 2026"! 🌟
We’re so proud to be part of this community, and we’d love your support in this year’s "Best of Humboldt" contests! Please take a moment to vote for us:
🏆 North Coast Journal - Best of Humboldt: You can vote for us ONCE EVERY DAY from now until June 30th! 👉 https://boh.northcoastjournal.com/retail/car-lot-for-used-cars
Thank you for being the best customers on the North Coast—we couldn't do it without you! 🚗💨

In honor of Memorial Day, Roy’s Auto Center will be closed Monday, May 25th as we take time to honor and remember our fa...
05/23/2026

In honor of Memorial Day, Roy’s Auto Center will be closed Monday, May 25th as we take time to honor and remember our fallen heroes. We wish everyone a safe and meaningful holiday weekend❤️🇺🇸💙

Address

10 W 5th Street
Eureka, CA
95501

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 5pm
Sunday 11am - 5pm

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