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Monday 9am - 7pm Tuesday 9am - 7pm Wednesday 9am - 7pm Thursday 9am - 7pm Friday 9am - 7pm Saturday 9am - 7pm Sunday 10am - 6pm

BMW of Eugene

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BMW of Eugene

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Serving the Eugene area, BMW of Eugene, located at 2100 Martin Luther King Jr Blvd in Eugene, OR, is your premier retailer of new and pre-owned vehicles.
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Your one-stop shop for all things BMW in Eugene, OR. We offer a wide selection of new and used BMWs, as well as factory-certified service and parts. Our friendly team is here to help you find the perfect BMW for your needs. Swickard Auto Group guarantees unbeatable prices with our Swickard Price Promise. If you find a lower price on an identical new vehicle within 25 miles within three days, we'll refund the difference. Our commitment extends beyond the purchase, aiming to build long-term relationships. For assistance, contact our Customer Service team. Thank you for choosing Swickard Auto Group.

10/31/2026

The new 2027 BMW X5 and BMW iX3 premiere at BMW of Eugene.

Be among the first to see both up close, including the BMW iX3, the 2026 World Car of the Year.

📅 Friday, November 6
🕚 11:00 AM – 4:00 PM
📍 2100 Martin Luther King Jr Blvd, Eugene

Light refreshments and BMW Product Specialists on site.

Reserve your place: https://x5premierenight.com/bmwofeugene/

BMW USA

10/29/2026

There is a middle ground between a daily driver and a full M car, and the M440i sits right in it.

Under the hood, a 3.0 liter inline six pairs with a 48 volt mild hybrid system, so response stays smooth and immediate on the commute or on the long way home.

🚗 386 hp
🔧 398 lb-ft of torque
⚙️ Eight speed automatic, rear or all wheel drive

From BMW of Eugene, the car you drive every day and still glance back at in the parking lot.

10/26/2026

The drivetrain changed. The question did not: does it still drive like a BMW?

⚡ i4 eDrive40, 335 hp
⚡ i4 xDrive40, 396 hp

Share the bones of the 4 Series Gran Coupe and you get a car that sits low and turns in properly, one that puts you where a driver belongs rather than where a passenger would be comfortable. Electric describes how it moves, not who it is. Quick, quiet, and completely uninterested in announcing itself, from all of us at BMW of Eugene.

10/22/2026

Pick your version of the M4, and that is exactly the idea behind it.

The same twin turbo 3.0 liter inline six sits under all of them. The base car pairs a six speed manual with rear wheel drive. Step up to the Competition trims and you get an eight speed automatic, while Competition xDrive puts power to all four wheels.

🚗 473 to 523 hp
⏱️ 0 to 60 in as little as 3.4 seconds
🔧 Six speed manual still available

Two pedals or three. Neither answer is wrong. From all of us at BMW of Eugene.

10/19/2026

Two cars in one has always been the M5 formula. This generation just pushes harder in both directions.

A twin turbo V8 now shares the work with an electric motor, which makes this the most powerful M5 BMW has built. Roughly 25 miles of electric driving handles the quiet part of the day. What happens after that is your call.

🚗 717 hp
🔧 738 lb-ft of torque
⏱️ 0 to 60 in 3.4 seconds
🔋 About 25 miles of electric range

A business sedan that never learned to behave like one, from BMW of Eugene.

10/16/2026

A clean-sheet BMW is a rare thing. The iX3 50 xDrive is one of them.

It is the first production car built on Neue Klasse, BMW's new generation of electric vehicles, and the lit grille makes that clear before you read a single spec. The rest of the sheet holds up too.

🚗 463 hp
🔋 Up to 434 miles of EPA estimated range
⚡ 10 to 80 percent in about 21 minutes
🔌 NACS port as standard

New chapters usually take a while to settle in. This one lands from the driveway, from all of us at BMW of Eugene.

10/16/2026

There is a reason the X3 outsells almost everything else BMW makes, and ten minutes in the driver's seat is usually enough to find it.

🚗 255 hp
🔧 xDrive all wheel drive

The spec sheet is not really the argument, though. The cabin is. Everything you reach for sits where your hand already is. The materials take daily use without looking like they were picked to survive it. There is room, and none of it is wasted.

It is the size you actually need rather than the size you think you want. Come see it at BMW of Eugene.

10/01/2026

Going electric usually comes down to one question, and it is not about the car.

It is about the outlet in your garage.

🔌 Flexible Fast Charger included on select models
🏠 Adapters for a standard 120V or a 240V outlet
⚡ Optional BMW Wallbox for faster charging at home

A normal wall socket gets most people through most days. The 240V outlet or the Wallbox is what you add when you want the car full and waiting every morning without thinking about it.

The charging happens while you sleep. That is the whole trick.

09/25/2026

The second one means more than the first. Anyone can have a good day once. Someone coming back says the team did it right when nobody was watching. Thank you, and we will be here for the next one.

09/22/2026

A flagship is where a company puts its best guess about the next ten years. BMW has just rebuilt this one.

The all new BMW 7 Series brings Neue Klasse thinking into the luxury sedan, and for the first time the electric version leads the conversation.

⚡ i7 60 xDrive, 536 hp and more than 350 miles of range
⚡ i7 50 xDrive, 449 hp

Everything BMW learns here reaches the rest of the lineup later. That is what a flagship is actually for.

Address

2100 Martin Luther King Jr Boulevard
Eugene, OR
97401

Opening Hours

Monday	9am - 7pm
Tuesday	9am - 7pm
Wednesday	9am - 7pm
Thursday	9am - 7pm
Friday	9am - 7pm
Saturday	9am - 7pm
Sunday	10am - 6pm

Website

https://www.bmwofeugene.com/

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