BMW of Eugene

BMW of Eugene Serving the Eugene area, BMW of Eugene, located at 2100 Martin Luther King Jr Blvd in Eugene, OR, is your premier retailer of new and pre-owned vehicles.
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Your one-stop shop for all things BMW in Eugene, OR. We offer a wide selection of new and used BMWs, as well as factory-certified service and parts. Our friendly team is here to help you find the perfect BMW for your needs. Swickard Auto Group guarantees unbeatable prices with our Swickard Price Promise. If you find a lower price on an identical new vehicle within 25 miles within three days, we'll

refund the difference. Our commitment extends beyond the purchase, aiming to build long-term relationships. For assistance, contact our Customer Service team. Thank you for choosing Swickard Auto Group.

Eugene is a town you can cross in fifteen minutes and leave for the coast in an hour. That is a strange pair of jobs to ...
09/08/2026

Eugene is a town you can cross in fifteen minutes and leave for the coast in an hour. That is a strange pair of jobs to hand one car.

The X1 xDrive28i does both without drama.

🚗 241 hp
⏱️ 0 to 60 in 6.2 seconds
🔧 All wheel drive standard

Downtown parking in the morning, Highway 126 with the gear in the back by the afternoon. Small does not have to mean compromised. It has to mean well judged.

Trust is not something that fits on a spec sheet. It gets built in small moments. The call that gets returned, the strai...
09/04/2026

Trust is not something that fits on a spec sheet. It gets built in small moments. The call that gets returned, the straight answer to an awkward question, the effort nobody asked for. Thank you for taking the time to write this, and for letting the team earn it.

There is a moment on any long drive when the car either helps or it does not.The BMW X7 xDrive40i helps. Three full rows...
09/02/2026

There is a moment on any long drive when the car either helps or it does not.

The BMW X7 xDrive40i helps. Three full rows, a quiet inline six, and enough room that nobody draws the short straw and rides in the back with their knees up. It is built for the drives that start early and end somewhere worth the effort.

Room is not a luxury feature. It is the thing you notice at hour three.

It's not just the car. It's the care.Complimentary loaners, follow-up calls, and a team that greets you by name, the kin...
08/27/2026

It's not just the car. It's the care.

Complimentary loaners, follow-up calls, and a team that greets you by name, the kind of aftercare that turns a first-time guest into a lifelong one.

Five stars, before, during, and after.

What happens when BMW reinvents the sedan for the electric age?Meet the all-new i3. Neue Klasse design, next-generation ...
08/25/2026

What happens when BMW reinvents the sedan for the electric age?

Meet the all-new i3. Neue Klasse design, next-generation eDrive, and a clean-sheet approach to everything a BMW sedan can be. Curious? So are we, here's your first look.

Great sales. Great service. Every visit.From finding the right BMW to keeping it at its best, our team takes care of the...
08/20/2026

Great sales. Great service. Every visit.

From finding the right BMW to keeping it at its best, our team takes care of the whole journey, not just the drive off the lot.

See you next time.

08/19/2026

The BMW M2 CS does not ease you into anything🏎️

Short wheelbase, sharp response, every input answered right away. It is the kind of drive you feel before you think about it.

Coast run in the morning, soccer practice by three, dinner reservations at seven.The BMW X5 takes all of it in stride, r...
08/18/2026

Coast run in the morning, soccer practice by three, dinner reservations at seven.

The BMW X5 takes all of it in stride, room for everyone and everything, with the kind of drive that makes the miles between disappear.

08/15/2026

Do we have your attention yet?😍

Some cars wait to be noticed. The BMW M5 skips that part entirely.

Eight BMWs. One dealership they keep coming back to.When a guest returns for their eighth, you know the experience is ri...
08/13/2026

Eight BMWs. One dealership they keep coming back to.

When a guest returns for their eighth, you know the experience is right.

Thank you for the loyalty, here's to the next one.

Address

2100 Martin Luther King Jr Boulevard
Eugene, OR
97401

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm
Saturday 9am - 7pm
Sunday 10am - 6pm

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