Be Cool, Inc.

Be Cool, Inc. Be Cool, America’s leader in Power Cooling, was founded in 1994. Located in Essexville, MI, Be Cool is proud to say all of our radiators are MADE IN THE USA.

From the beginning, Be Cool has specialized in ready-to-install, bolt-in aluminum radiators that are guaranteed to lower your vehicle’s coolant temperature. We encourage you to take your time visiting our website and call our toll free number at 800-691-2667 to speak with one of our cooling enthusiasts/technicians. Together, we will open the door to a new world of cooling for your specialty vehicle.

Watch CJRC install the radiator for Cleetus McFarland's "Mullet" Drag and Drive Car! Awesome job as always!
01/30/2026

Watch CJRC install the radiator for Cleetus McFarland's "Mullet" Drag and Drive Car! Awesome job as always!

CJRC “Giveaway” # 3 is live! Enter Here: https://cjracecars.com/🚨1000HP Twin Turbo F150 + $10,000 🚨 - Every $5 = 1 Entry (Merch Only)- Giveaway Ends Feb. 2...

12/08/2025

We are currently switching our phone system and may be down a few different times throughout the day. Sorry for the inconvenience as we’re working at it as fast as we can!

Our Black Friday Sale begins this Friday at 12:00 AM EST and goes until 11:59 PM EST on Monday, December 1st! Don't miss...
11/25/2025

Our Black Friday Sale begins this Friday at 12:00 AM EST and goes until 11:59 PM EST on Monday, December 1st! Don't miss out on our biggest sale of the year! Use Coupon Code "15TD25" to score 15% off your order at www.becool.com during checkout.

Check out how Devin Vanderhoof is wiring up the brushless fans and water pump from us on Cleetus McFarland's Mullet drag...
10/02/2025

Check out how Devin Vanderhoof is wiring up the brushless fans and water pump from us on Cleetus McFarland's Mullet drag n' drive car!

A Carbon Fiber driveshaft that is.Some final wiring on the interior, and moving on to wiring under the hood. Make sure you like, subscribe and hype us up and...

A big shout out to Shane McDowell Racing on the "Mac Daddy's" Feature win last night at Eldora Speedway during the preli...
09/05/2025

A big shout out to Shane McDowell Racing on the "Mac Daddy's" Feature win last night at Eldora Speedway during the prelims of the World 100! Thanks for letting us keep you cool!

Be Cool Radiators would like to wish the Family and Friends of Industry Icon Chris Raschke our condolences and prayers a...
08/04/2025

Be Cool Radiators would like to wish the Family and Friends of Industry Icon Chris Raschke our condolences and prayers after his accident in Wendover, Utah at Bonneville Speedweeks. May you race in peace, Chris!

06/30/2025

We are currently having phone issues. If you’re having trouble getting through, please keep trying.

01/13/2025

Thank you to American Gasser Hot Rod Shop for once again depending on us to keep one of their builds running cool! Check out this Awesome '55 Chevy Truck they recently completed!

Make sure to stop out and see us at the PRI Trade Show at booth 2232!
12/12/2024

Make sure to stop out and see us at the PRI Trade Show at booth 2232!

Use coupon code BF20 to get 20% off on www.becool.com from Midnight EST on November 29th until 11:59 PM EST December 2nd...
11/22/2024

Use coupon code BF20 to get 20% off on www.becool.com from Midnight EST on November 29th until 11:59 PM EST December 2nd.

We’re all set up at the 2023 PRI Trade Show in Indy! Stop by booth 2232 for all of your cooling questions and needs!
12/06/2023

We’re all set up at the 2023 PRI Trade Show in Indy! Stop by booth 2232 for all of your cooling questions and needs!

Such a crazy build!
07/28/2023

Such a crazy build!

Address

903 Woodside Avenue
Essexville, MI
48732

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+18006912667

Website

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