10/27/2026
It's official, The Shop is now Victory Tire & Auto!
For more than 43 years, The Shop has been built on relationships, trust, and treating every customer like family. That will never change.
This partnership allows us to continue serving you with the same familiar faces, technicians, and team you know and trust, while giving us even more resources and support to serve you better.
Our name may have changed, but our heart has not. We remain committed to providing the same personal service and care you’ve come to expect, with even more capabilities behind us.
Thank you for your continued trust and for being part of our story. We’re excited for this next chapter and look forward to continuing to serve you!
With sincere appreciation,
Rich & Calvin Fearing
Owners, The Shop– Elk River, MN