Open Road BMW of Edison

10/16/2026

Identity illuminated.

10/14/2026

A modern super sedan with generational dynamics.

From its manual gearbox to its M Carbon bucket seats, the M3 CS Handschalter creates a direct connection between driver and machine.

Casey Clutch explains how this thrill ride brings analog adrenaline into the modern era.

10/13/2026

6-speed manual? Say less.

The M3 CS Handschalter is here.

10/12/2026

The car that drives like it’s in fast forward—and puts every shift in your hands. Stay tuned for more about the M3 CS Handschalter.

10/09/2026

POV: Mission control says your X5 is ready.

10/08/2026

Most cars aren’t dynamic at a standstill. Then again, the iX4 isn’t like most cars.

Learn more: https://www.bmwusa.com/vehicles/x-series/suv/bmw-ix4.html

10/07/2026

A New Shape of Electric. THE NEW BMW iX4.

A bold silhouette. An all-electric heart. The all-new BMW iX4 pairs expressive, coupe-inspired design with up to 603 horsepower in the M60 variant, and up to 428 miles of range in the 50 xDrive.

Intuitive technology and dynamic engineering combine in the latest expression of The Ultimate Driving Machine.

10/06/2026

“I’ll wait in the car” hits different when “the car” is the new X5.

10/05/2026

Go ahead, let it loop. The new X5 is designed for the double-take.

10/01/2026

More BMW than ever.
The sports sedan returns. The new BMW M350 xDrive.

02/20/2026

We just love the photo that went with this amazing review from one of our happy clients!! Had to repost! Thank you Rohan!!

⭐️⭐️⭐️⭐️⭐️
Rohan Rashad

I can confidently say that Adeir is hands down the best dealer I’ve ever worked with. From start to finish, the experience was nothing short of exceptional. He helped me get into a BMW M3 Competition at a good deal — better than any other dealer I spoke with — and was completely transparent throughout the entire process.
What truly separates Adeir from everyone else is his character and understanding. After I explained my previous situation with another dealer, he didn’t pressure me at all and didn’t even ask for a deposit. Despite that, he still held the car for me, which showed a level of trust and professionalism you rarely see in this industry. That alone speaks volumes about who he is and how he treats his customers.
Communication was clear, honest, and consistent. Every question I had was answered, every concern was addressed, and there were no surprises — just straightforward, respectful service. He made the whole process smooth and stress-free, which is exactly what buying a car should feel like.
If you’re in the market for a vehicle — especially something special like an M3 — do yourself a favor and go to Adeir. He goes above and beyond, treats you like a real person instead of a transaction, and delivers results. I couldn’t be happier with my purchase and will absolutely be recommending him to friends and family

02/13/2026

This Presidents Day Weekend!! Come to Open Road BMW of Edison! We have deals that can’t be beat! With great financing like 0.9% on 2036 X3 30 xDrive you can get a car for you AND your valentine! ❤️ so come see what we have to offer this weekend! Saturday 9 am-6 pm and Monday 9 am-8 pm! See you soon!

01/17/2026

01/01/2026

From all of us to you and yours, we wish you a very Happy New Year!!! 🥂🎇 With 2025 in the books, may 2026 be positive and prosperous with M Performance! 🤗

12/31/2025

Last day to make your purchase for vehicles that qualify for Section 179! The X5, X6, X7, iX, and XM all meet the criteria for heavy SUV’s (6,000 lbs GVWR) Not only do we have great deals on these models, they also make great vehicles to use for your businesses! Talk to your account about further details and qualifications! We’re here til 6 pm today for the last day of 2025!!

12/27/2025

We’re not scared of a little snow! To us, it’s sNOw Problem!! Lol come on in for once in a lifetime deals! We’ve got vehicles ready to take home and Client Advisors ready to serve you and get you Amazing deals! don’t forget, 0.9% on new select models ends January 2nd! Don’t delay, Take Advantage Today!!

12/25/2025

It’s the 25 Days of Open Road BMW of Edison!! For the holidays this year, we want you to get to know the people in our family! Day 25: Alison our General Manager the glue that holds us all together and more of our wonderful team!! We wish you all a Merry Christmas, Happy Holidays, and a very Happy New Year from our BMW Family to yours!!!⭐️

service

12/24/2025

It’s the 25 Days of Open Road BMW of Edison!! For the holidays this year, we want you to get to know the people in our family! Day 24: Thomas, our General Sales Manager, the man behind every deal to get you your wheels! We wouldn’t be able to provide such great service to you all without him! 🎁

12/24/2025

This holiday season, unwrap exclusive lease specials at Open Road BMW and elevate every drive. Luxury, performance, and festive specials come together for a limited time only 🚘❄️

Get the Road Home Experience today and drive into the holidays in style.

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