Circle BMW

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Circle BMW The BMW Store at the Jersey Shore 🏁 Welcome to Circle BMW, the family-owned and operated BMW dealership serving the Jersey Shore for over 40 years.

Owned by Tom DeFelice, Jr. and operated by his son, Thomas J. DeFelice, III, we are committed to excellence in all aspects of the BMW ownership experience. Our services include sales, service, parts, accessories, lifestyle products, and long-term customer support. At Circle BMW, we pride ourselves on providing exceptional customer service and have been recognized for our outstanding performance and dedication to customer satisfaction. We are a four-time recipient of the prestigious BMW Center of Excellence Award and most recently, we were named the 2023 National BMW Dealer of the Year and a 2023 Consumer Satisfaction Award recipient by DealerRater. CarFax has also recognized us as a Top-Rated Auto Dealer for 2022, 2021, and 2020. In addition to our new BMW vehicles, we also offer Certified Pre-Owned vehicles that meet rigorous standards for resale. Our award-winning Service Department is among the top in the nation and employs the largest staff of BMW Master Technicians in New Jersey. We're also one of the largest BMW-authorized stocking dealers of original equipment parts and accessories in the region. Visit us at Circle BMW, "The BMW Store at the Jersey Shore", and experience the exceptional service and support we offer.

10/17/2026

Reasons why you should buy a BMW 😎

Identity illuminated.
10/16/2026

Identity illuminated.

10/16/2026

Congrats Gregory! On your new 2027 X5! 😎

10/16/2026

I love the M5. I love the crisp white exterior. I love the red interior. I love the power. I love the details. I love all of it.

The BMW M5 makes it very easy to fall in love.

Come experience it for yourself at Circle BMW in Eatontown.
📍Eatontown, New Jersey

10/14/2026

🩷 We extend our deepest gratitude to our customers for your continued support. During the month of October, we are honored to donate $100 to Riverview Medical Center for every vehicle sold to support breast cancer awareness. Thank you for joining us in making a meaningful impact in our community. 💕

BMW iX3 designed to stand out, even in the scroll.The BMW iX3 brings bold design and unmistakable BMW presence to every ...
10/14/2026

BMW iX3 designed to stand out, even in the scroll.

The BMW iX3 brings bold design and unmistakable BMW presence to every frame.
See it for yourself at Circle BMW and find yours today.

10/14/2026

A modern super sedan with generational dynamics.

From its manual gearbox to its M Carbon bucket seats, the M3 CS Handschalter creates a direct connection between driver and machine.

Casey Clutch explains how this thrill ride brings analog adrenaline into the modern era.

10/13/2026

6-speed manual? Say less.

The M3 CS Handschalter is here.

10/13/2026

Versatile performance, refined comfort, and everyday capability come together in an SUV built to keep up with wherever the day takes you.


Come experience the BMW X3 for yourself at Circle BMW.
📍Eatontown, New Jersey

10/12/2026
10/12/2026

The car that drives like it’s in fast forward—and puts every shift in your hands. Stay tuned for more about the M3 CS Handschalter.

Original BMW Parts. Upfront prices. A bond that lasts? That’s Circle BMW Value Service.
10/11/2026

Original BMW Parts. Upfront prices. A bond that lasts? That’s Circle BMW Value Service.

10/10/2026

October is Breast Cancer Awareness Month. For every car sold in the month of October, we donate $100 to Riverview Medical Center. Thank you to all our customers who help support a great cause. Come visit us today!

10/09/2026

POV: Mission control says your X5 is ready.

10/09/2026

The Limited Edition BMW M3 CS Handschalter brings a manual transmission to the M3 CS for the first time, exclusively for North America.

Lightweight carbon-fiber components, bespoke chassis engineering, and racing-inspired details come together for a more connected M experience with every shift.

Come see what’s next at Circle BMW.
📍Eatontown, New Jersey

A New Shape of Electric. THE NEW BMW iX4.A bold silhouette. An all-electric heart. The all-new BMW iX4 pairs expressive,...
10/07/2026

A New Shape of Electric. THE NEW BMW iX4.

A bold silhouette. An all-electric heart. The all-new BMW iX4 pairs expressive, coupe-inspired design with up to 603 horsepower in the M60 variant, and up to 428 miles of range in the 50 xDrive.

Intuitive technology and dynamic engineering combine in the latest expression of The Ultimate Driving Machine.

10/06/2026

“I’ll wait in the car” hits different when “the car” is the new X5.

10/05/2026

Go ahead, let it loop. The new X5 is designed for the double-take.

10/01/2026

More BMW than ever.
The sports sedan returns. The new BMW M350 xDrive.

Address

500 NJ-36
Eatontown, NJ
07724

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 6pm
Saturday 9am - 5pm

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