ReconRelay

06/17/2026

When the floor is slow, the camera should be fast.

06/17/2026

𝗘𝘃𝗲𝗿𝘆 𝗴𝗼𝗼𝗱 𝗰𝗼𝗮𝗰𝗵 𝗸𝗻𝗼𝘄𝘀 𝘄𝗵𝗲𝗻 𝗮 𝘁𝗲𝗮𝗺 𝘀𝘁𝗮𝗿𝘁𝘀 𝘀𝗹𝗶𝗽𝗽𝗶𝗻𝗴, 𝗶𝘁’𝘀 𝗿𝗮𝗿𝗲𝗹𝘆 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗴𝗼𝘁 𝘄𝗼𝗿𝘀𝗲. 𝗜𝘁’𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗴𝗼𝘁 𝗹𝗼𝗼𝘀𝗲. I kept thinking about that while reading the AutoDealer Today cover story.

Walk any showroom on a Saturday and you can tell within five minutes whether the fundamentals are alive or just slogans on a wall. You see it in how quickly a customer is greeted. You hear it in how managers talk to their teams. You feel it in the pace of the store — whether people are reacting or executing.

The article makes the same point coaches drill into players all season long: 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺𝘀 𝗱𝗼𝗻’𝘁 𝘄𝗶𝗻 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝘁𝗿𝗶𝗰𝗸 𝗽𝗹𝗮𝘆𝘀. 𝗧𝗵𝗲𝘆 𝘄𝗶𝗻 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗯𝗮𝘀𝗶𝗰𝘀 𝗮𝗿𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝗱 𝘂𝗻𝘁𝗶𝗹 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰.

Dealerships are no different. The stores pulling ahead right now are the ones treating daily training like film review, treating accountability like conditioning, and treating customer experience like game day. 𝗡𝗼 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁𝘀. 𝗡𝗼 “𝘄𝗲’𝗹𝗹 𝗳𝗶𝘅 𝗶𝘁 𝗻𝗲𝘅𝘁 𝗺𝗼𝗻𝘁𝗵.” 𝗝𝘂𝘀𝘁 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲𝗱 𝗿𝗲𝗽𝘀, 𝗼𝘃𝗲𝗿 𝗮𝗻𝗱 𝗼𝘃𝗲𝗿.

The market will keep changing. The fundamentals won’t.

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

06/16/2026

The deal doesn’t die at price. It dies at payment.

06/15/2026

Your car isn’t aging on the lot. It’s aging in the shop.

06/15/2026

𝗧𝗵𝗶𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗵𝗼𝘄 𝗮 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲𝗱 𝗳𝗶𝘅𝗲𝗱-𝗼𝗽𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗮𝗻 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗴𝗿𝗼𝘄𝘁𝗵 𝗲𝗻𝗴𝗶𝗻𝗲 — 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻. The focus is on operational consistency, process control, and a service culture that scales across rooftops.

• Strong fixed-ops performance is helping offset variability in front-end volume

• Consistent processes across stores are creating predictable customer experiences

• Investment in people and training is paying off in retention and internal promotion

• A clear emphasis on service-lane fundamentals is driving both revenue and customer loyalty

Groups expanding in today’s market aren’t doing it on sales alone. They’re doing it by building fixed-ops operations that are stable, repeatable, and capable of supporting growth across multiple locations.

As always, please share your thoughts.

Yes, one of the metrics involves MPI videos. (4 min. read)

06/14/2026

Before they click your ad, they check your reviews.

06/13/2026

90%+ Read Online Reviews—But Your Store Still Treats Them Like Background Noise.

06/12/2026

𝗜 𝗷𝘂𝘀𝘁 𝗿𝗲𝗮𝗱 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝘁𝗵𝗮𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗲𝘀 𝗵𝗼𝘄 𝗺𝗶𝗹𝗶𝘁𝗮𝗿𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻𝘀𝗶𝗱𝗲 𝗮 𝗱𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽 — 𝗻𝗼𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝗹𝗼𝗴𝗮𝗻𝘀, 𝗯𝘂𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗵𝗮𝗯𝗶𝘁𝘀 𝗯𝘂𝗶𝗹𝘁 𝘂𝗻𝗱𝗲𝗿 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲.

Those habits translate into day-to-day operations: clarity, steadiness, and an instinct for building teams that trust each other.

Instead of focusing on intensity, the story highlights something quieter and more durable:

• Expectations are clear because communication is direct

• Teams perform better when leaders show the same standards they ask of others

• Structure isn’t rigidity — it’s what gives people room to succeed

• Consistency becomes its own form of credibility

It’s a reminder that the qualities forged in 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 — 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻, 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗮 𝗰𝗮𝗹𝗺 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗽𝗿𝗼𝗯𝗹𝗲𝗺-𝘀𝗼𝗹𝘃𝗶𝗻𝗴 — map cleanly onto retail automotive, where the 𝗽𝗮𝗰𝗲 𝗶𝘀 𝗳𝗮𝘀𝘁 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗺𝗮𝗿𝗴𝗶𝗻 𝗳𝗼𝗿 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗶𝗻.

San Diego dealer Manny Sedano now owns five dealerships. (4 min. read)

06/11/2026

Massive Negative Equity Is Normal Now. Your Team Should Treat It That Way!