11/17/2022
BRUCE ROSSMEYERâS DAYTONA HARLEY-DAVIDSON AND DESTINATION DAYTONA SOLD TO TEDDY MORSE OF THE ED MORSE AUTOMOTIVE GROUP
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Ormond Beach, Florida - The Rossmeyer Family has sold Bruce Rossmeyer's Daytona Harley-Davidson and Destination Daytona after being in business for 28 years, to Teddy Morse of the Ed Morse Automotive Group.
"Our kids continued Bruce's dream after his death and I am very proud of them," said principal owner Sandy Rossmeyer. "I am also extremely pleased that we are selling to a buyer who knew Bruce and that Mr. Morse is thrilled to carry on the Daytona Harley- Davidson legacy. The time to sell is when you are on top, and my children and our loyal team of associates have certainly kept us there and will work hard to help Teddy build his own Harley-Davidson legacy."
The dealership will operate under the name Teddy Morse's Daytona Harley-Davidson, along with the Main Street location. Destination Daytona will continue to operate with its existing tenants, the Clarion Inn Ormond Beach, the Pavilion, and Saints and Sinners Pub. Ed Morse Automotive Group currently owns 40 locations that house 70 automotive franchises and recently purchased three Harley-Davidson dealerships in Texas.
The New Smyrna Harley-Davidson dealership will be closing permanently on November 30, 2022.