Affinitiv

06/01/2026

Dealerships that connect spring service to summer marketing can create more return visits, smarter follow-up, and stronger revenue opportunities. Here’s how to make seasonal demand work harder for your business.

Spring creates a window for dealerships to connect with customers as winter wear and tear gives way to warmer-weather driving. From tire checks and alignments

05/28/2026

Used vehicle prices are up, creating more trade opportunities for your dealership. But without the right tools to pinpoint and target your DMS customers, those opportunities are often missed.

Jay Humfeld, Manager and Field Client Consultant at Affinitiv, covered this very topic at NADA 2026 with "Predicting Buyer Timing and Presenting Offers that Move Metal", along with host Dean Martin, VP of Marketing at Affinitiv.

Click to watch the full video: https://youtu.be/cCRf1niIR8s?si=kCRrCTxsaoJZZjG7
Learn more about industry-leading Quote and Service Lane Appraiser: https://www.affinitiv.com/sales/quote/

05/27/2026

Our CEO, Sharon Kitzman, talking all things dealer with CBT this week. Interview dropping soon!

Look who came by our studios yesterday for an interview! 👀

Sharon Kitzman, CEO of Affinitiv, joined us in-studio on Inside Automotive!

Stay tuned! Episode dropping soon!

05/27/2026

Social media plays a major role in how Gen Z researches, compares, and stays engaged in the car-buying journey. In our latest blog, we explore how social platforms influence both sales and service, and what dealerships can do to show up earlier, build trust faster, and drive long-term loyalty.

For Gen Z, social media is a core part of how they discover brands, compare options, validate decisions, and stay in touch after the sale.

05/26/2026

Affordability is shifting in drivers’ favor. Income growth is now outpacing vehicle price increases, even as interest rates remain high. It’s a promising sign for buyers looking to make a move this year.

We can help you prepare customers that are looking for their next vehicle.

Elevate Your Sales Game With The Affinitiv Sales Conversion Suite. Streamline Processes, Boost Conversions, And Maximize Revenue.

05/25/2026

05/19/2026

The Affinitiv Advertising team proves we're still "all that", winning awards in multiple categories for the 47th Annual Telly Awards!

For the Toyota of Stone Mountain ad spot "30 Years Strong and Still All That!", we won for the categories of "General-Automotive" and "Craft-Use of Generative Ai", proving that creativity and details still dominate.

The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies.

We're thrilled to deliver these ad spots for dealers around the country. Learn more about Affinitiv Advertising here: https://www.affinitiv.com/advertising/agency-services/ -av

05/13/2026

Car buyers move across search, streaming, social media, and connected TV before ever stepping into a dealership. Read our blog to explore how Affinitiv can support Subaru retailers in staying visible at every stage of the customer journey with marketing strategies built for modern automotive shoppers.

Automotive marketing is more competitive than ever, especially for Subaru retailers trying to connect with increasingly digital-first shoppers. Customers

05/13/2026

Local market conditions can change overnight, and your marketing strategy should too. Check out our blog to learn how to use real-time data, automation, and flexible platforms to drive better results in every market.

The automotive market evolves quickly, and so do your customers. Local demand can shift based on factors like inventory availability, seasons,

05/12/2026

Advanced driver assistance features are changing the way we drive, but they’re not a substitute for staying alert. Safety experts continue to emphasize that hands-free doesn’t mean risk-free.

Understanding how these systems work is key to using them effectively. That’s why we keep up with what’s around the corner in the automotive industry. Talk with one of our experts today for more information.

Explore Affinitiv's blog for the latest insights, trends, and tips in automotive marketing, sales, and service to help grow your dealership business.