12/26/2025
Living the dream: Florida heavy hauler follows family tradition as third generation trucker
Bubba Branch grew up surrounded by trucks. Long before he could drive, he was already sitting in the cab of his grandfather’s rig in Florida, shifting gears and pretending to log miles without ever leaving the yard. Trucking wasn’t just a career choice for Branch; it was a family legacy.
Both his father and grandfather spent more than four decades on the road, and Branch proudly followed in their footsteps. Of seven siblings, he was the only one who caught the trucking bug, riding along with his dad whenever he could and cherishing time spent with a grandfather who could do no wrong in his eyes.
At 18, Branch earned his CDL and landed his first job driving a worn-out 1970s GMC Brigadier for a Central Florida company. The truck was rough, full of fumes, and patched-up floorboards, but Branch took the opportunity without hesitation. That determination carried him through the early struggles and into a successful trucking career spanning more than two decades.
Today, at 44, Branch and his wife, Krystal, own and operate Atlas Heavy Haul in Lakeland, Florida, hauling heavy equipment across the country. One of his most demanding jobs involved transporting a 200,000-pound electrical unit from Miami to Pittsburgh, a journey that took nearly two weeks to complete.
When he’s not hauling freight, Branch pours his passion into his show truck, a custom-built 1996 Kenworth W900 known as Just a Phase. Repainted red and rebuilt from the inside out, the truck features extensive custom work, much of it done by family. His son Kolt painted the dash, while his wife handled many of the accent pieces. Powered by a CAT 3406E engine and an 18-speed transmission, the truck has already earned awards, including Best Chrome and Best Engine at the Shell Rotella SuperRigs event.
Branch’s pride doesn’t stop with trophies. His greatest hope is that trucking remains a respected profession for the next generation. Kolt, one of his three children, already shares his father’s passion and rides along whenever possible, dreaming of one day taking the wheel himself.
While Branch acknowledges challenges facing the industry, especially the lack of safe truck parking, he remains deeply grateful for the life trucking has given him.
“I’m doing what I love,” Branch says. “I’m thankful to be a truck driver, and I respect everyone out here doing the job.”
For Bubba Branch, trucking isn’t just work, it’s heritage, pride, and a lifelong dream still rolling down the highway.