Seedhouse

We grow and refresh brands, wielding design as a strategic business tool.

11/06/2025

Let’s Get Nutty
| NAMING, BRAND STRATEGY, BRAND & PACKAGE DESIGN

For those looking to lounge a little longer meet the newest THC-infused nut butter brand that’s ready-to-go, and infused with joy. Eat it straight from the pouch. Spread it on toast or add it to a home cooked meal. Developed by a baker-craftsman, these nut butters combine culinary expertise with a passion for cannabis, resulting in a product so nutty and delicious, you’ll want to devour it vs. stashing it for the winter! Now find them in Illinois dispensaries and congrats to the team on a successful launch (and great party!).

Read more about what we’ve been up to in our Q3 newsletter, Link in bio

10/28/2025

Purple Powerhouse

| BRAND & PACKAGING DESIGN, NAMING, LINE EXTENSIONS
Meet your new smoothie obsession, Blueberry Beast! No joke. This is a juicy, bold & easy-to-make greens smoothie (heck, you don’t need a blender!). It’s made from real fruits and veggies, freeze-dried fresh, and ready when you are. This is ridiculously good and surprisingly easy. We designed it. We even attended the first production run and sampling, and quickly placed the first order! (True story). And have since re-ordered! Long live the 3 second smoothie.

Read more about what we’ve been up to in our Q3 newsletter: link in bio

10/27/2025

“Where Genius Shines” / Award

| BRAND & PACKAGING REDESIGN, CONSUMER TESTING, LINE EXTENSIONS

is a design publication that showcases the best contemporary logos from around the world. From more than 30,000 submissions, Seedhouse is a winner! We re-designed this logo (and package design system) for Farmhouse Culture, a wild fermented cabbage probiotic brand. Living better powered by eating better.

Read more about what other things we’ve been up to in our Q3 newsletter: link in bio

09/05/2025

Major League to Big League
| PACKAGING, LINE EXTENSION

For the first time ever a Major League Baseball player graces Big League Chew packaging! , the captain of the NY Yankees, current AL record holder for home runs, 3x MVP, 7 All-Star game appearances “…Makes History With Iconic Baseball Candy” –Sports Illustrated. A portion of all proceeds go to his charity, - sweet move!

Read more about what we’ve been up to at the link in our bio.

08/19/2025

Real Veggie Promise!
JACKSON’S | PACKAGING DESIGN, CONSUMER TESTING, PHOTOGRAPHY
keeps crushing it! You know ’em for awesome Sweet Potato Chips and Kettle Chips cooked in avocado oil. And now, they’ve got Super Veggie Straws that taste incredible! Seriously, these are game changers. Look for these EVERYWHERE!
Read more about recent projects in our newsletter- link in bio

08/14/2025

Don’t Burst Our Bubble
CAROUSEL | LOGO UPDATE, PACKAGING REFRESH
Blowing bubbles since the 1950’s, Carousel brand of gumballs got a (respectful) new wardrobe just in time for the school year. The logo now speaks to kids of all ages and the packaging design touts its red, white, and blue heritage in celebratory bursts. Whether sour or fruit flavored, we’re aiming to break bubble blowing records.

08/11/2025

Ooh Là Là, C’est Beau!
FRENCH GOURMET | PACKAGING DESIGN, COLLATERAL, EXHIBIT DESIGN
Meet one of the only freezer-to-oven French pastry brands delivering chef-level quality at home. Founded over 40 years ago by a world-renowned pastry chef, these golden, flaky croissants, danishes, puff pastries, strudels, cronuts, kringles, and dessert tarts star in top restaurants and hotels. Now they’re hitting retail shelves—branded, beautiful, and made in America.

08/06/2025

We logged some serious miles last quarter—coast to coast, tasting, talking, learning, and walking convention halls, expos and conferences. Our brains got a little bigger, our feet a little sore.
Back at the studio: someone got a new dog, someone got a new car, someone celebrated 25 years of marriage, and someone celebrated 10 years at Seedhouse!
Click the link in bio for highlights from Q2, and here’s to an even better second half of the year.

07/23/2025

“Here’s to stretching, leaping, remixing, rethinking—and doing it in a way that works for you. Let’s make the future more interesting.”

Innovation is not one thing or one idea, it’s an engine for growth. And it should be a regular part of your planning cycle. Bryan Vanderwarker shares his thoughts on innovation and how it can help brands grow. Link to blog in bio 🔗

05/29/2025

The in Indianapolis (May 12–15, 2025) brought the bold, the bizarre, and the downright delicious—and we were there for all of it. Bryan and Krissy hit the floor with plenty of high fives and a sharp eye for trends that are shaping what’s next in snacking. From pickle-flavored everything to mystery-wrapped candy, the show was kind of lacking innovation, but a few things did surprise us (Tiger’s Blood, anyone?). Whether it was freeze-dried gummies, calming functional snacks, or the rise of Dubai chocolate, this year’s show proved that you have to get your brand and positioning on point to stand out amidst the same-same products. Here’s a quick recap of what caught our attention—and what we absolutely loved.
Trends we noticed:
❔Mystery Flavors
🍋Super Sour
🥶Freeze Dried Candy
🇸🇪Swedish Gummies
🥩Giant Meat Sticks
🍿Lots of Popcorn
💪Protein/Functional
🍫Dubai Chocolate
👀Patterns!
Things we loved:
meat sticks
pistachios
all box booth
using alcohol category conventions to sell candy (case packs and place flavor names)
(candy flavored dates)
Double spout pouch – two flavors
Paper mint container
Rubio potato chip cans
– fermented nuts
All the mascots!
We love saying ‘hi!’ and handing out high-fives at shows, so please let us know what shows to add to our list. To read more about our thoughts on the trends we saw, link is in the bio!

02/03/2025

AVOCADO OIL: GREEN IS GOLD
JACKSON’S | PACKAGE REDESIGN, CONSUMER TESTING, PHOTOGRAPHY
At - the chip is hero – and is now at the center of the package, creating a bull’s eye with crushable chip photography. Grabbing the opportunity to proudly claim their avocado oil commitment, we redesigned Jackson’s Kettle Chips, with a more insistent logo at the top of the pack. It pairs with the ownable avocado banner creating a repeating smile architecture across the line and linking the brand with the better-for-you (and more delish) ingredient—avocado oil. Grab some in time for the Snack Holiday of the Year - the .

01/28/2025

GO EASY, MAN
EASY MAN | BRAND IDENTITY, PACKAGING DESIGN Joe Chura, mastermind, had an idea for a non-alcoholic beer infused with hemp-based Delta 9 and CBD emulsions, that tastes good and exudes a vintage vibe; “this ain’t beer but it tastes like it”. We got to work doing a deep dive into throwback, retro beer cans and discovering the visual vocabulary of old school beer. When thinking about the brand name, Easy Man, a recliner as a brand symbol felt so right. Experience Easy.

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Chicago, IL
60613

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(773) 661-6997

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http://www.seed-house.com/

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