09/01/2026
You see the sleek app, the transparent pricing promise, the doorstep delivery. Online car retailers have built a reputation for transparent, stress-free buying. Most buyers assume that experience comes with a competitive price.
New data just came out that might surprise you.
A recent analysis found that Carvana's new-car stores priced multiple models thousands of dollars above nearby franchised competitors. The Ram 2500 averaged $4,533 more than the local market. The Ram 1500 averaged $3,449 more. Despite that, buyers showed up and purchased at nearly twice the rate of competing stores.
A no-haggle price is not the same as a good price. It is a fixed price. Buyers are reading the absence of negotiation as proof of a fair deal. The data tells a different story.
You do not have to choose between a straightforward process and a deal that has actually been negotiated on your behalf. That is exactly what a licensed auto broker provides.
Source: Catalyst IQ analysis via ASOTU Daily, August 2025
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