Subaru of America, Inc.

Subaru of America, Inc. Welcome to the official Subaru of America page. Learn about the latest information on Subaru vehicles and the Subaru Love Promise.

This space is not intended for receiving or resolving concerns/questions regarding your Subaru. Please visit http://www.subaru.com/customer-support.html or contact our Customer Retailer Services team at 1-800-SUBARU3.

A pure sports car made for true drivers. The 2027 Subaru BRZ is here! Build yours now➡️ bit.ly/4cWLdBq
09/05/2026

A pure sports car made for true drivers. The 2027 Subaru BRZ is here! Build yours now➡️ bit.ly/4cWLdBq

Old school never gets old. Get 20% off some of our best-selling throwback pieces from the Subaru Gear Store all month lo...
09/04/2026

Old school never gets old. Get 20% off some of our best-selling throwback pieces from the Subaru Gear Store all month long with code SUBARUGOM26FB. Head here to shop the collection➡️ bit.ly/3UegsBq

We’re hitting the road this fall with the Subaru Neighborhood Pop-up, bringing the all-new, all-electric Subaru Trailsee...
09/03/2026

We’re hitting the road this fall with the Subaru Neighborhood Pop-up, bringing the all-new, all-electric Subaru Trailseeker to select Whole Foods Market stores throughout California. Stop by to see the Trailseeker up close and learn how an electric vehicle can power your lifestyle.

Subaru owners and Prime members can also enjoy special gifts while supplies last.

Visit the link in our bio to find an event in your neighborhood, and we'll see you there: https://www.subaru.com/whole-foods.html.

New color alert for the 2027 Subaru Ascent 🚨 Guess the name of the color in the comments or head to subaru.com to fin...
09/03/2026

New color alert for the 2027 Subaru Ascent 🚨
Guess the name of the color in the comments or head to subaru.com to find out for yourself.

09/02/2026

Subie Girl energy: activated. This sticker's from the Subaru Gear Store. Grab yours here!➡️ bit.ly/4h5HOTi

Midwest Subaru fam, Subiefest is back October 10 at Route 66 Raceway in Joliet, IL! Builds, vendors, and a community you...
09/02/2026

Midwest Subaru fam, Subiefest is back October 10 at Route 66 Raceway in Joliet, IL! Builds, vendors, and a community you have to see in person.

Secure your tickets here➡️ bit.ly/44U3lrW

Photos by Jason Nugent Photography

Meet Alice. The Crosstrek named after the great-grandmother who inspired it all. Head here to share your own Dear Subaru...
08/31/2026

Meet Alice. The Crosstrek named after the great-grandmother who inspired it all.

Head here to share your own Dear Subaru story➡️ bit.ly/4nO4Xd5

08/28/2026

Mark it down. Boxerfest returns to York Fairgrounds Sept 27, 9am–5pm. The Mid-Atlantic's biggest Subaru festival is calling your name. Grab your tickets now! ➡️bit.ly/44wdeuE

08/26/2026

Yep. It's true. Every owner of a Subaru (new or used) qualifies for a FREE Badge of Ownership! Just verify your VIN #, pick your Lifestyle Badges (adventurer, pet parent, cyclist & more), and they'll ship right to your door.

Head to subarugear.com/badge-of-ownership to claim yours and start showing off everything you love about the Subaru lifestyle!

08/26/2026

Safe, secure rides start here. Learn how to properly use the Subaru Pet Harness in just a few simple steps.

Shop the Subaru Pet Harness here ➡️ https://bit.ly/4wdhsEI

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