Subaru of America, Inc.

Subaru of America, Inc. Welcome to the official Subaru of America page. Learn about the latest information on Subaru vehicles and the Subaru Love Promise.

This space is not intended for receiving or resolving concerns/questions regarding your Subaru. Please visit http://www.subaru.com/customer-support.html or contact our Customer Retailer Services team at 1-800-SUBARU3.

06/17/2026

Life with an EV means no more morning jump scare that you’re out of gas. Explore the growing family of Subaru electric vehicles, including the Solterra, Trailseeker, Uncharted, and the Getaway here ➡️ bit.ly/4oButV2

06/16/2026

There were Subies in all shades at Wicked Big Meet.

06/15/2026

Something about Subaru Base Camp just brings out the best in people. At the latest event in Flagstaff, AZ, our squad of adventure-loving Subie owners headed to Overland Expo, took in the amazing scenery, and two Subie owners from the group even got engaged (again!). This community never misses.

06/15/2026

Take this as your sign to try something new in your Subaru this summer.

David Jeong tried coastal foraging during a 2,000 mile road trip powered by the Crosstrek Hybrid. The camp cookout that followed was worth every mile.

06/11/2026

The 2026 Outback Touring comes standard with ventilated front seats, a 12.3-inch digital instrument cluster, smart auto-dimming rearview compass mirror, and more.

Head to subaru.com/outback to learn more about the available features for each trim level.

At what point do you admit the scenic route was the whole plan? 🌄📸:
06/10/2026

At what point do you admit the scenic route was the whole plan? 🌄
📸:

This is what the Subaru community is all about! All the Subie enthusiasts who came out for Wicked Big Meet this past wee...
06/09/2026

This is what the Subaru community is all about! All the Subie enthusiasts who came out for Wicked Big Meet this past weekend made for one of our most exciting events yet. Up next: Subiefest California on July 25!

Photos by Jason Nugent Photography

06/08/2026

Meet Aiden. He’s a leukemia survivor with dreams of becoming an oncologist someday to help kids like him. Subaru and our retailers are honored to have supported over 550,000 individuals living with cancer in our communities just like Aiden alongside Blood Cancer United.

Learn more about this partnership at subaru.com/care.

06/07/2026

He didn’t just show up, he showed out. Subaru of America Chairman and CEO, Yoichi Hori, sped into the Subiefest season with some time on the track today in a WRX STI S209 at !

06/07/2026

And we’re off! Bucky Lasek and Betty absolutely sent it on the track today at Wicked Big Meet - the largest Subaru enthusiast festival in the US - officially kicking off the 2026 Subiefest season!

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