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Monday 8am - 4pm Tuesday 8am - 4pm Wednesday 8am - 4pm Thursday 8am - 4pm Friday 8am - 4pm

Bassett Racing Wheel

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United States
Burlington, WI
Bassett Racing Wheel

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Bassett Racing Wheel builds the highest quality steel racing wheels and accessories in the world.

Utilizing moment of inertia research and finite element analysis, Bassett Racing Wheels are technically far superior to the competition. From its humble beginnings in a 1,000 square foot shop in Bassett, Wisconsin in 1965, Bassett Racing Wheel has steadily grown to the industry-leading position it now holds. By 1992, continued sales growth led Bassett to build a brand new 12,000 square foot building located in Twin Lakes, WI. Within 4 years, the company had out grown its new building and put on an addition, doubling the square footage. In 1998, Bassett Racing Wheel purchased its first CNC metal spinning lathe and began producing its own rim shells. Unlike its competitors then and now, Bassett builds the entire wheel in house. This independence from shell suppliers led to higher quality control, lower costs and new product designs. With the Twin Lakes facility maxed out, Bassett Racing Wheel needed to find a larger lot that would accommodate a larger building. So in 2001, it moved into a state-of-the-art manufacturing facility located in Burlington, Wisconsin. The 53,000 square foot plant allowed for an improved production/assembly process, an in-house powder coat paint line, a chrome finishing room and twice the inventory. Bassett Racing Wheel understands the number one challenge of a racing parts manufacturer is to offer the fastest order turnaround in the business. This desire led to the purchase of a third CNC spinning lathe and third wheel welding line, nearly doubling daily production capacity. Today, Bassett’s 30 full-time employees now manufacture and ship over 80,000 wheels per year.

10/12/2026

Ty Fredrickson holds off a determined Ty Majeski to become the youngest winner in Oktoberfest 200 history at La Crosse Fairgrounds Speedway using Bassett 15x10 Wide-5 Armor Edge wheels!

10/11/2026

Congratulations to Carson Brown and Anthony Campi Racing in winning the prestigious 2026 Wi******er 400 using Bassett 15x10 Wide-5 Armor Edge Wheels!

10/01/2026

Congratulations to Kaden Honeycutt and Tricon Garage on winning the NASCAR Craftsman Truck Series race at Kansas Speedway on Saturday, September 26, 2026 using Bassett 15x9.5 SFI 35.2 Inertia Advantage Wheels!

09/22/2026

Congratulations to Cade Dillard and Thomas Motorsports on winning the 2026 Wissota Auto Racing Wissota 100 Modified Feature using Bassett 15x8 Inertia Advantage Wissota Wheels and Beadlocks!

09/13/2026

Congratulations to Kollin Hibdon on winning the 2026 IMCA Super Nationals Modified Big Dance feature using Bassett 15x8 Inertia Advantage Chrome wheels and beadlock and High Impact Mud Covers!

09/11/2026

While time moves forward, we promise to never forget the lives cut short, the families left behind, or the profound sense of unity and compassion that brought us together in the days that followed.

09/10/2026

Congratulations to Christopher Bell and Donnie Wilson Motorsports on winning the ASA STARS National Tour ebb Logistics 250 at Tri-County Speedway last night using Bassett 15x10 Inertia Advantage wheels.

09/09/2026

Bassett Racing Wheel will be on hand at the 2026 IMCA Super Nationals all week. Come visit our display located on Manufacturers Row on the northeast corner of the grounds, near the entrance to Motorsports Warehouse Distributors.

08/22/2026

Congratulations to Layne Riggs and the Front Row Motorsports Truck team on winning today's NASCAR Craftsman Truck Series race at New Hampshire Motor Speedway. Fun fact.... the top seven finishers were using Bassett 15x9.5 Inertia Advantage SFI 35.2 wheels!

06/06/2026

Congrats to Corey Heim on beating his Tricon Garage teammate Kaden Honeycutt to the line in the NASCAR Craftsman Truck Series race at Michigan International Speedway today using Bassett 15x9.5 SFI 35.2 Inertia Advantage wheels. Bassett Wheels have won all 12 Truck Series races so far this 2026 season!

Address

681 Black Hawk Drive
Burlington, WI
53105

Opening Hours

Monday	8am - 4pm
Tuesday	8am - 4pm
Wednesday	8am - 4pm
Thursday	8am - 4pm
Friday	8am - 4pm

Telephone

+12623426310

Website

http://www.bassettwheel.com/

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