02/18/2026
sometimes seems to be a logistics company as much as a car customization company. Every day, packages moving around the world between us and partners and us and customers. For years we have been trying to add next-level tracking and visibility to our boxes. Our efforts kind of ebb and flow as new technologies ( , IOT, GPS etc) came along and give us a glimpse of a possible future. Usually that vision is then dashed on the rocks of reality. However, this morning gave us another example of why it is so important. Last week, we shipped a box from our workshop in Belgium going to our main office in San Francisco via . It shipped on the 10th and got through customs on the 12th and then disappeared. We figured it was just taking time to come out of customs and with the Presidents holiday on Monday the 16th would be a little late. This morning, there were still no scans and a call to fedex resulted in the dreaded ‘Tell us what is in the box’. After hanging up the phone, I realized I had one of our Apple style AirTag trackers in the box… I pulled up the FindMy app and there was our box… sitting at a FedEx hub in Mississippi. We communicated the location to FedEx and are now waiting for a response. But at least we know where it is. Now we have to hope nothing is damaged. We had made a push on tracking using AirTag clones a few months ago but it kind of petered out as it was difficult getting the trackers back from customers. We were kicking around trying again due to a customer box last week having issues but with today’s events, we’ve made the decision that we’ll just add a tracker deposit onto orders (say above $500) and then refund it when we get the tracker back. If anyone has some thoughts, we’d love to hear them!