07/17/2024
On July 10, 1923, Fisher Body Company registered its famous Body by Fisher trademark, just a few years after General Motors took ownership of the company.
Fisher Body started when two of the seven Fisher brothers, Fred and Charles, came to Detroit to work with their uncle, who made horse carriage bodies. After the uncle left, Fred and Charles switched to horseless carriages, established Fisher Body in 1908 and brought their five other brothers into the company. They built Fisher Body into a powerhouse, selling auto bodies to GM, Ford Motor Company, Cadillac, Buick, Studebaker and others. In 1919, GM bought a majority of Fisher Body shares, taking ownership of the company.
Four years later, Fisher Body introduced a new element to its product: a logo with the words “Body by Fisher” underneath a horseless carriage. Fisher trademarked the phrase, and the Body by Fisher badge became a classic icon found on GM cars all the way up to the 1990s.