EGI

01/06/2020

Did you know that automotive consumers visit an average of 4.2 websites in their purchasing process often using multiple devices?

Are you “showing up” across devices effectively?

01/03/2020

Brandwatch data reveals some of the biggest consumer trends for the auto industry in 2020.

Brandwatch data reveals some of the biggest consumer trends for the auto industry as we head into 2020.

12/10/2019

It's no easy task but being proactive helps.

Dealing with negative reviews about your dealership is no easy task. Between handling public image, customer satisfaction, and financial impact, these steps should deal with those negative reviews.

11/22/2019

The Car Dealership's Black Friday Checklist: 4 Tips To Increase Your Sales https://tinyurl.com/tv96p2g

10/17/2018

Consumers Have Spoken: Brand and Price Are NOT the Most Important Thing.

What is most important to customers? In this blog post, we analyze trends that lead us to believe that price and brand are the not most important factors when choosing whom they do business with.

10/01/2018

Behavioral and Contextual Targeting: What's the Difference and Which is Better?

Learn the difference between Behavioral Targeting and Contextual Targeting and which you should be using to deliver more traffic to your website and store.

08/25/2018

Don't be an order-taker and a price-checker. Be a Salesperson.

A shopper comes into your dealership. They ask one of your sales people the price on a model, the salesperson gives it to them they turn around and walk out the door. Sound familiar?

08/20/2018

How well do you know your competition?

Get to know your competitors with this blog post and free tools offered by Edifice Automotive.

08/07/2018

Some insight into how your customers view and think about prices.

Today I want to try and give a little food for thought about your pricing and sales strategy by talking about one of my favorite subjects: pricing psychology. A good understanding of pricing psychology is a powerful tool for dealers because it shows that in the end it’s not the price that drives.....