07/29/2026
GRAND REVEAL PART III:
Bringing our new brand to life wouldn’t have been possible without the incredible work of the Layton Design Studio in UGA’s Lamar Dodd School of Art. Throughout the spring semester, we collaborated with the studio to develop our new visual identity, including our logo and, most notably, the new liveries for our cars. Students of Professor Lindsey Camelio worked closely with our team to turn our ideas into a design that reflects who we are, and we were proud to unveil the first livery from this collaboration at our Formula SAE IC unveiling event.
Layton Design Studio gives students the opportunity to work on real-world graphic design and branding projects, making this partnership a perfect fit with UGA Motorsports’ mission of providing hands-on professional experience. Thank you to the talented students and faculty at Layton Design Studio for your creativity, collaboration, and dedication. We are so thrilled and grateful to have brought this vision to life together.
UGA Graphic Design UGA Lamar Dodd School of Art