09/28/2025
20 years is a long time.
https://www.facebook.com/share/p/14JWvKjfwi9/
Blink while driving through West Texas and you might miss an iconic state institution: the Prada Marfa "store."
On October 1, the 25-by-15 foot art installation will have occupied its dusty roadside spot for 20 years. Its strangeness and its bizarre blend of sincerity and camp has long enraptured art lovers and academics, introducing a new generation to Marfa’s way-out-there hipness, even though it’s 37 miles northwest of the town of around 1,800 residents.
"It represents a turning point in the way that art is conceived and what it represents in the world,” architect and activist Ronald Rael says, noting that it’s been called the first Instagrammable architecture. “It’s not quite architecture, it’s not quite art, it’s not land art, necessarily. It’s something entirely different.” Read more about how Prada Marfa came to be here: txmnth.ly/46BwpnS
📸: Nick Simonite
