It’s been almost 30 years since business tycoon Seree Chinabarramee, the president of Benz Nakarin Auto Group Co., Ltd., made his dream of creating a leading car business in Thailand come true, as a dealer and an importer of several top global brands, including supercars as “Lamborghini” from Italy
Later in 2005, Niche Cars Group took another daring step forward, engraving its name on an outstanding milestone for Niche Cars Group as it opened a standalone showroom for Lamborghini at the Siam Paragon Commercial Complex in Bangkok. Such a historical move has contributed to much of its success with a significant growth and a remarkable accomplishment of reaching the company’s annual sales target within the first 6 months of opening, Niche Cars Group has also been exponentially cultivating and expanding their markets. In 2015, Niche Cars Group launched the flagship store of Lamborghini Bangkok Showroom with the full selection of aftersales service centre in Thailand, located on Motor Way Km.1.
