Up analytics

20/04/2021

Facebook Conversion API is now available as a template for Server Side Tagging through Google Tag Manager. Are you suffering from dataloss to optimise your FB campaigns due to the latest iOS update? And / or keen to control exactly what customer data you sent to FB for better customer privacy? These two goals do not have to bite each other! Contact us.

Deploy tags in Google Tag Manager easily and safely with the Community Template Gallery

14/04/2021

Attribution on YouTube and Google Display Ads
https://analytics.co.uk/

16/03/2021

Google moving to opt-out strategy to get customers to attribute Store Visit conversions to all touch points in the conversion window. This was a continuous discussion at Google. I think it is a good move.
https://analytics.co.uk/omnichannel-marketing/

22/01/2021

Google has been pleasantly surprising both business owners and customers throughout 2020. What started out as a support on local search by introducing specific COVID-19 attributes and updates, has turned into completely shifting the user experience in alignment to the already changed customer behaviour. Here’s an overview of which Google products for businesses helped us survive 2020 and which ones we are curious to explore in the first months of 2021.

Find out the top 3 Google products for businesses that helped many brands survive the 2020 pandemic and prepare for growth in 2021.

04/12/2020

People who are browsing nearby businesses often have questions about offers, in-stock products, discounts, delivery methods, etc. Now it is easier than ever to have your question answered right away without wasting precious time in waiting. The new feature will appear in the business profiles as a button. It can also be added as a CTA for post updates in Google Maps (and soon in Google Search via the Customers menu).
https://analytics.co.uk/blog/message-business-google/

02/10/2020

Now, more than ever, it is important to be out there – visible for customers, so that customers who search for your products are able to find them. This is arguably the biggest move Google has done towards supporting independent retailers and should be seen as a strategic move in the battle with Amazon around mind space in product search.
Read more by clicking the link below:
https://analytics.co.uk/blog/free-shopping-listings/