“If customer-centric is our deep-rooted culture, we won't be too wrong”. - ERIC Sim
Auto Servizio Italia (ASI) was conceptualised out of the situation where it’s founder, ERIC Sim could not find a reasonable auto service workshop to service his car without having to battle with long waiting time, unpleasant environment and the possibility of experiencing a ripped-off hard selling.
He envisioned an affordable service-oriented workshop system which is both productive and competent, one the places car-owner’s interest as priority. And at the same time, a business model that possesses the agilities to be adopted regionally so that more consumers could benefit from it.
Having established several companies largely within the automotive industry in Singapore and South-East Asia since 2006, Eric knew that traditional workshop models would eventually be unsustainable given the changing global landscape. Against the backdrop of the fourth industrial revolution, he strongly believes unless traditional workshops embrace critical business adaption, they will lose their appeal to consumers.
As supply chains evolve and grow over the past century, products are often passed between dozens of hands, from factories to brokers, agents, distributors, wholesaler and dealers before landing in the hands of consumers. Going through these multiple intermediaries created an impact on the final retail price. The evolution of digital technologies and in particular, the boom in e-commerce have helped to shape consumer behaviour by-and-large.
Auto Servizio Italia (ASI) is one of the very few workshop models that adopts the disintermediation model in this highly traditional industry. Awarded with the ASIA-Pacific Sole--Distributor rights by an Italian petrochemical company, Axxonoil S.r.l, the strategic partnership of ASI offers the Xtreme brand of engine oil exclusively to all ASI franchise workshop around the ASIA-Pacific region.
With European premium base oils and additives blending formula coupled with ASI business approaches, the results are that of high market transparency with the ability to offer the most competitive pricing strategy.
In an era of increasing automation and changing business priorities, up-skilling our workforce is taking on new urgency. As HEVs (Hybrids and Electric Vehicles) are adding themselves into the automotive family, cars are becoming more mechanically and electronically complex.
As such, the ASI program of learn, unlearn and re-learn, ensures all service representatives are fundamentally up-skilled in handling continental car makes aside ASIAN car makes as a basic-level competency. Service representative from each ASI workshop will be shortlisted to attend the advance-level training for HEVs in the fourth-quarter 2019, as part of the plan to offer HEVs diagnosis, service, repair, and replacement services to all ASI outlets by early 2020.
Servitude. This ethos completes the whole customer experience and is key to the success in every organisation regardless of what products and services it offers. Consumer demand used to be about meeting inventory and service standards. Today, it is about meeting and exceeding consumer’s expectations and ASI is systematically and proficiently equipped to do just that.
Auto Servizio Italia (ASI) is uniquely focused on customer experience as the centrepiece of our digital transformation. We bring together a set of distinctive human-centric digital capabilities aimed at providing world-class workshop-to-customer engagements through iOS and Android mobile phone applications.
Launching in 2020, it’s capabilities includes the booking of service slots and viewing service history log in an effort to complete the ecosystem of an envisioned service workshop.
Since the launch of the first ASI franchised workshop on the 7th July 2018, we have currently completed the first round of partnership with Singapore, China, Malaysia, Philippines and Myanmar with a total of 7 outlets. ASI target to roll out 10 outlets in at least 5 countries by end-2019.
For more information of our franchise partnership program kindly contact the followings;
Mobile : (65) 9850 3923
Email : [email protected]
(updated as at 25th May 2019)
