Schwürz vinyls

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Then Armour Tech - Now Schwürz

Since a kid i've always been fascinated by stickers. I did ask on every petrol station dad went with me in the car and my collection of stickers soon became huge. Later in life when my interest for motorcycles grew i, of course, fell bad for road racing bikes and i soon became obsessed, well in a mild way, of their sponsors, logotypes and corporate graphic designs. As when i was a smoker i did as often as i could pick Rothmans, Gauloises or Lucky Strike since the were the sponsors of my heroes. However, i never drank Pepsi still liking Kevin Schwantz as a rider. It was my Meat Loaf Moment, "I could do anything for brands, but i won't do that". So in the summer och 2016 i found a vinyl cutter for sale, bought it and my first thing to cut out was the Dakar Rally logotype. See? Soon my friends asked me to du stickers and styles for their motorbike and shortly there after i started CarLogo cutting vinyl designs for local companies. Cut designs for t-shirts and texts for shop windows. Now i was truly working with logotypes. This however ran not as good as i wanted it too but just as a friend asked me to cut protective film for his BMW pannier lids i got the rings on the water for that design. People were asking for them. I made more and sold them all. So, why not go worldwide? I made up a name, Armour Tech, made the logo, started a webshop and BOOM here i am! Still this is only a minor business aside my work as Editor in Chief for the BMW Motorrad Club Sweden. In june 2020 we changed name to Schwürz to avoid a name conflict.