Hyundai Iloilo by Franklin Mesa Jr.

10/08/2026

30/07/2026

Southeast Asian football takes center stage as the ASEAN Hyundai Cup 2026 gets underway from July 24 through August 26, 2026. Title partner Hyundai Motor is rallying millions of supporters behind the "Driving ASEAN as One" initiative, building excitement both inside stadiums and across local communities. Momentum began building early thanks to a multi-city Trophy Tour that brought the championship cup directly to fans in major shopping hubs and motor shows. Matchday programs now give young players the chance to walk onto the pitch alongside their heroes through special Kids Es**rt opportunities, while participating dealerships host fan events throughout the month-long tournament.

Supporting the championship represents more than a standard corporate sponsorship for the automaker. Executive Marketing Director Faraz Shamsi noted that the tournament reflects the diversity, resilience, and unity that define Southeast Asian culture. Aligning mobility solutions with regional sports culture helps create lasting connections among regional fanbases. Rallying behind national teams gives millions of spectators a shared space to celebrate every goal, save, and victory together.

15/07/2026