Rugged Valley

Rugged Valley Rugged Valley is a New Zealand owned and operated company. We empower people to get out there and do it.

We manufacture heavy duty canvas seat covers for hard working Kiwis, so they can work hard and play hard.

NOT JUST UTES | We know Kiwis get up to all types of adventures. Which is why our covers are truly built for anything. A...
24/06/2026

NOT JUST UTES | We know Kiwis get up to all types of adventures. Which is why our covers are truly built for anything. And anyone.

BUILT TO BE USED | Whether it's a tidy weekend wagon or a ute that's worked hard for every kilometre, we've got covers t...
22/06/2026

BUILT TO BE USED | Whether it's a tidy weekend wagon or a ute that's worked hard for every kilometre, we've got covers to suit.

No baggy universal-fit nonsense. Just custom-fit protection that stays put and keeps your seats looking good.

Custom-fit. Hard-wearing. Made to last. No universal shortcuts.

WET DOG TEST | Wet dogs. Muddy boots. Or muddy dogs and wet boots. Our covers shrug it all off. That's why we call them ...
19/06/2026

WET DOG TEST | Wet dogs. Muddy boots. Or muddy dogs and wet boots. Our covers shrug it all off. That's why we call them life-proof.

WHAT YOU SAID | What a write-up. Cheers, Hayes! Swipe to see proof in the picture.
17/06/2026

WHAT YOU SAID | What a write-up. Cheers, Hayes! Swipe to see proof in the picture.

15/06/2026

Nothing beats hearing that winning Rugged Valley covers is the second best day of your life. 😎🤝

10/06/2026

Who's already checked out the RV site? J35 if you're late to the Fielday party. 😎

DOGS OF RV | It's tiring work being top dog. 👅
10/06/2026

DOGS OF RV | It's tiring work being top dog. 👅

BUILT DIFFERENT | This is exactly what we make these covers for. Cheers for the photo, Jake. If your truck has a set-up ...
08/06/2026

BUILT DIFFERENT | This is exactly what we make these covers for. Cheers for the photo, Jake. If your truck has a set-up like this, send it through.

MYSTERY CREEK, HERE WE COME | We'll be at Site J35 all week.If you've been thinking about protecting your seats, come an...
05/06/2026

MYSTERY CREEK, HERE WE COME | We'll be at Site J35 all week.
If you've been thinking about protecting your seats, come and have a look at the covers in person. Feel the canvas, check out the fit, and chat with the team about what you're driving.

Just good, honest gear, made right here in New Zealand, and built for people who actually use their vehicles.
And yes, we'll have a Fieldays deal running too 😉

02/06/2026

MEET THE LEGEND | We first ran into Kaelib at the Fieldays, so it's only fitting we share his story before we head there next week. Be like Kaelib. Come say hi at Site J35.

Address

4 Edwin Feist Place
Masterton
5810

Opening Hours

Monday 7:30am - 5pm
Tuesday 7:30am - 5pm
Wednesday 7:30am - 5pm
Thursday 7:30am - 5pm
Friday 7:30am - 5pm

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