Image Boats

Image Boats Image Boats Ltd design & manufacture an outstanding range of custom-made 6-12m alloy boats & trailers Also custom built trailers. CAD Design. Proudly NZ Made.

Image Boats Ltd is an Invercargill, Southland based boat builder of more than 23 years that custom designs and builds 5m to 12m alloy boats for both pleasure and commercial use highly personalised to the specific requirements of each customer. We offer a stress free design process, complete in-house service including Fabrication & Fitout with full kitchen, sleeping for 5-6 people & separate toilet

& shower cubicle. Ride Quality, Safety & Stability proven. Test Driven on the notorious Foveaux Strait. We won't be beaten on Value for Money. Invercargill Dealer Suzuki Outboards.

Fresh out of the paintshop at Southland Commercial & Car  Painters and looking absolutely stunning - our latest custom d...
18/06/2026

Fresh out of the paintshop at Southland Commercial & Car Painters and looking absolutely stunning - our latest custom designed and built Image 8.25m Fishmaster is now heading into Fitout.

Even at this early stage she’s already showing the quality, lines and presence this build is all about. We can’t wait to bring her through the next stages and see her come to life.

Stay tuned - there’s plenty more to come on this one.

Winter Maintenance Tips for your Image Boat -Now is the time to catch up with any maintenance that needs doing either on...
16/06/2026

Winter Maintenance Tips for your Image Boat -

Now is the time to catch up with any maintenance that needs doing either on your boat or trailer.

If you are wanting to “Winter-ise” your motor & boat the best option is to bring it in to us & we can drain the water from your plumbing & engine. Also, using a Fuel Conditioner & Diesel Bug Treatment will help prevent filter blockages or injector failure. (Note: keep your diesel tanks full to help prevent condensation build up.)

With new trailers now receiving a 3year WOF for the first year, and yearly every year after, it is important to keep an eye on bearings, brake pads and tyre wear. An easy way to do this is when you launch your boat. Give your trailer a good once over. It is a lot cheaper to catch worn pads before its metal-on-metal which will require your rotors to be re-skimmed which is a much more expensive job.

Draining Your Califont

1. Take cover off at bottom of Califont.
2. Underneath Califont is a brass screw. Undo screw & let the water out.
3. Put all hoses on the ground & open up all taps, including freshwater taps in the kitchen. It doesn't hurt to blow down shower hose to push any trapped water out of the Califont.

We don't have any problems with freezing water pipes & tanks, but it wouldn't hurt to empty those if concerned. Also check your deck wash hose as it can have trapped water.

Days like these are exactly why we build our Image Boats the way we do. Fishing, diving, family time, comfort and safety...
15/06/2026

Days like these are exactly why we build our Image Boats the way we do. Fishing, diving, family time, comfort and safety all wrapped into one unforgettable adventure! Thanks for sharing your fabulous day out on "Gratitude".

The complete Image packageDid you know we don't just build the boat?Every Image Boat can be paired with a custom-built I...
07/06/2026

The complete Image package

Did you know we don't just build the boat?

Every Image Boat can be paired with a custom-built Image trailer, designed specifically for the hull, load and way you'll use it.

Building both in-house means better fit, better function and a better ownership experience from the driveway to the boat ramp and beyond.

One of the biggest advantages? Loading and unloading is incredibly easy. Our trailers are designed to guide the boat effortlessly into position. You can come onto the trailer at a 45° angle and it'll still pull itself into the centre and snug up exactly where it belongs at the front of the trailer.

Less stress at the boat ramp. More time on the water.

One team. One build. One complete package.

👀 Sneak Peek from the Image Boats Workshop 👀Two incredible Image 8.5m Fishmasters currently taking shape in the workshop...
06/06/2026

👀 Sneak Peek from the Image Boats Workshop 👀

Two incredible Image 8.5m Fishmasters currently taking shape in the workshop — each at a very different stage of the journey.

One is just getting underway, with the foundations of another serious offshore machine coming together. The other is rapidly nearing completion and is almost ready to head into the paint shop, where it will really start to turn heads.

While they may be at different stages, both builds share one thing in common... they'll be powered by twin Suzuki DF200 APX outboards, delivering the performance, reliability and efficiency these boats are built for.

From bare alloy to finished masterpiece, it's always exciting watching these custom builds come to life.

Stay tuned as we share more progress updates over the coming weeks — these two are going to be something special. 🔥

This custom-built Image 8.5m Fishmaster from Image Boats is turning heads already… and we’re only just getting started.S...
05/06/2026

This custom-built Image 8.5m Fishmaster from Image Boats is turning heads already… and we’re only just getting started.

Sleek, bold, and built to stand out on the water — this paint job doesn’t just look incredible, it sets the tone for what’s about to become a seriously elite fishing and adventure machine.

Now the real magic begins…
⚡ FITOUT STAGE ⚡

We’re loading this beast with everything you could dream of (and more):

• Massive 2.8m beam for ultimate stability
• Walk-through transoms, boarding
platform + extra ladder
• Full cage with rod holders across the
back
• Comfortable overnight setup with
spacious king bed + 2 permanent
bunks
• Huge 700L fuel tank for serious range
• Smart gunnel storage with strip lighting
+ tie-down handrails
• Bait station with BBQ bayonet
• Separate toilet & shower cubicle with
black water tank (yes, it doubles as a
caravan 👌)
• A fully equipped galley perfect for
preparing fresh meals on board, from
leisurely breakfasts to cooking up the
day's catch in style
• Bi-fold doors + drop-down window for
seamless indoor/outdoor flow

And that’s just the start…

This build is stacked with premium tech and serious performance:

⚡ Twin Suzuki DF300 APX outboards
⚡ Twin GARMIN GPSMAP 8412XSV
chartplotters + autopilot
⚡ FLIR M232 thermal camera + Fantom
radar
⚡ Minn Kota RT Instinct Quest trolling
motor
⚡ Starlink onboard connectivity
⚡ Victron GX Touch 70 with 300Ah
lithium power system
⚡ Airmar + Garmin transducers for next-
level fish finding
⚡ Solar, diesel heating, outriggers, live
bait tank, craypot boom & winch … and
more.

Mounted on a custom Image tandem axle trailer with Dexter braking, mag wheels, and stainless components — this rig is built to go anywhere.

This isn’t just a boat.
It’s a full-blown offshore weapon, long-range explorer, and luxury escape all in one.

Stay tuned — the fitout is where this machine truly comes to life. 🚀

A huge thank you to Rachel and Murray from Jackson Bay Charters for trusting us with this build and for hosting such a m...
03/06/2026

A huge thank you to Rachel and Murray from Jackson Bay Charters for trusting us with this build and for hosting such a memorable day on the water. What started as a sea trial and boat review with Carla and Doug from Pacific Powerboat Magazine turned into an incredible West Coast experience—fishing, wildlife encounters, hauling craypots, and even enjoying a fresh catch cooked on the BBQ.

It's always rewarding to see a custom build being used exactly as intended, and we're delighted that ŌKAHU and the Jackson Bay Charters experience have been showcased so well in this review.

Check out the full article below. ⚓️

IMAGE 10M CRUISEMASTER ⚓️

ŌKAHU is a 10m custom Image Boats Cruisemaster built for serious offshore use. Launched in 2025, she combines practical design, strong performance, and smart layout for fishing, diving, and extended coastal trips.

Powered by twin Suzuki 325hp outboards, she delivers confident handling, efficient cruising, and real world capability in demanding conditions.

A true working boat: purpose-built, well thought out, and ready for adventure.

Read the full review 👉 powerboatmagazine.co.nz/image-10m-cruisemaster

The team at Jackson Bay Charters has put together a great competition. 🎣We're proud to see one of our custom boats helpi...
03/06/2026

The team at Jackson Bay Charters has put together a great competition. 🎣

We're proud to see one of our custom boats helping create memorable days on the water. Gather your mates, enter a team, and get amongst the action!

Jackson Bay Charters - Tradie Cup

FOR SALE – $317,200.002015 Image 8.25m Fishmaster “Sirocco” 325hp Suzuki Marine NZ 2018 Dual Prop (423 hours) Beam 2.7mS...
02/06/2026

FOR SALE – $317,200.00
2015 Image 8.25m Fishmaster “Sirocco”

325hp Suzuki Marine NZ 2018 Dual Prop (423 hours)

Beam 2.7m
Stretch wheelhouse 2.25m inside
Fuel Tank 400 Litres
Garmin Marine 12” GPSMAP 7412
1 KW Transducer
Lewmar Winch
4x Cup holders & 4x Rod holders on gunnels
Kitchen joinery with full height storage pantry
Table – black marble with Rimu edge & cupholder inserts x 2
2 gas hobs with s/s sink & tap, black marble laminate benchtop
Fridge
Cabin & wheelhouse touch-switch lighting
Fresh water tank
Separate shower/toilet cubicle - califont, sink, tap & 3 shelves, electric toilet
Double bed in cabin
2x fold-away bunk beds
Convertible table & seating to single bed
Front flip-flop seat to face forward when travelling
Deck LED lighting, Spotlight, Anchor & Nav lights
VHF Marine Radio Icom 506
Bait station with 2 rod holders
Underfloor storage hatches inside & outside
Ski tow hook off roof for wakeboarding, skiing, tubing
2200 gph bilge pump & float switch
Deep cycle house battery & start battery
Sliding side & back windows
Lockable cabin & toilet
Fusion Leisure New Zealand - Marine Products Radio with 4 x speakers
Gas Detector & shut off valve
Carbon monoxide sensor
TV
Diesel Heater
Craypot hauler boom & winch
Heavy duty bow rail with fold away boarding ladder
Electric trim-tabs
Ritchie compass
Radar
Hydraulic steering
Fuel/Water separator
Boarding ladder & platform & 2x walk through transoms
Ladder on side wheelhouse
Wash down pump for deck wash
Image Tandem WOF Trailer with Hydraulic Brakeaway brakes Cargo 1200 PSI Braking Unit
Mag wheels

View at Image Boats, 24 Bay Road, Invercargill.
Call Dean 0274 368 055 or
(03) 214 4573.
Email - [email protected]

A little tribute to a true Kiwi treasure, Dame Jools Topp of the Topp Twins, whose passing this week has touched so many...
28/05/2026

A little tribute to a true Kiwi treasure, Dame Jools Topp of the Topp Twins, whose passing this week has touched so many hearts across New Zealand.

As a boat building family and lovers of the sea, this poem written by Jools & Lynda in 2014 felt especially meaningful to share.

May heaven hear your wonderful songs and laughter.
Keep entertaining the angels Jools 🤍

Sending our love and condolences to Lynda, family and friends.
R.I.P Dame Jools

Address

24 Bay Road
Invercargill

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