Deluxe RV Group

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Deluxe RV Group Welcome to Deluxe RV Group. We are a third generation family business selling Motorhomes & RV's The Smith Family purchased DeLuxe in 1972.

Company History
DeLuxe is a name which dates back to the 1920's when Reo DeLuxe Motors was formed to operate the Blenheim to Picton and local suburban bus services in Blenheim. Brad and Phyl Smith moved the family from Woodend for new beginnings. The company took small steps through the 70's growing its school bus fleet as the wider Marlborough population grew with the birth of the Marlborough W**e Industry. It was through the early 80's when Greg and Gary joined the business that the company started to fledge into the tourism business. Gaining a major contract with tour operator "Kirra Tours" in 1984 meant several new coaches were built and a small change of direction took place. In 1989 DeLuxe had the opportunity to forge ahead in a business partnership to purchase Kirra Tours - based in Adelaide Australia. It was in 1991 when the Smith Family purchased the Blenheim Country Lodge Hotel. At the time it was Marlborough's leading Tourism and Corporate Hotel however it was in desperate need of capital investment and lots of love. The business soon turned around and refurbishments took place over several years. Through the 90's between DeLuxe Travel Line and the Blenheim Country Lodge Hotel we employed over 90 staff in Blenheim alone. The hotel was sold to Scenic Circle in 2002 and the Smith Family were ready for new challenges. It was 2003 and we were ready to try something new and exciting. The DeLuxe Property Division was born with the purchase of land in Bary Street which was to become our first development "Covent Gardens". Also, in 2003 the Smith Family purchased the half-finished Marlborough Ridge development which had been stagnant for several years. Today after many years of investment and hard work both Covent Gardens and Marlborough Ridge give testament to top quality residential areas all Marlburians can be proud of.

2004 saw another major change in direction. DeLuxe Travel Line our bus and coach operating business was sold to Ritchie's Transport Holdings. We had gone from 95 employees down to 5 in a matter of 1 year. Gary had forged ahead with a new venture where we were importing motor vehicles from Japan and specialising in Buses and Coaches. It was soon after the sale to Ritchie's that the land was purchased for the Nottinghill Subdivision.

2009 saw us exit Kirra Tours and exit the tourism and hospitality industry. Further land was purchased for future developments. It was around this time that the Government changed emissions regulations and it became difficult to import buses and coaches. For this reason, our Blenheim Sales Yard took on quite a different look and feel as we experimented with the importation of cars, light commercials, and trucks. We soon discovered that this was not where our passion was, and we started to get more into recreation vehicles such as Motorhomes and Caravans. In 2020 the business was officially separated into Deluxe RV Group and Deluxe Property Group. Today we are Agents for Pilote, Le Voyageur and Joa Camp motorhomes. We also sell new and ex rental Kea Motorhomes. This is where our passion lies as we help people transform people’s lives from their hectic working schedule with very little leisure time to exploring New Zealand and wondering why it took so long to find the time.

19/10/2026
18/10/2026

WHY AFTER SALES SUPPORT MATTERS TO US… AND WHY IT SHOULD MATTER TO YOU TOO!

Buying your motorhome or caravan is a pretty big deal. It’s exciting, it’s a little bit nerve wracking, and there’s a LOT to learn.

And that’s exactly why, here at Deluxe RV Group, we don’t believe our job ends when we hand you the keys.

For us, that’s actually where the relationship starts.

We want you to drive away feeling confident about your new home on wheels. Knowing how everything works, where everything is, what that mysterious button does and yes… even how to fill your water tank without needing to Google it in a panic!

But sometimes, even after a full handover, questions pop up once you’re out on the road.

That’s why our after sales support is so important to us.

We have an after sales phone number & email for urgent matters.

We carry parts and accessories and can help point you in the right direction when something needs attention.

We have a network of people and suppliers we can help connect you with, including servicing, compliance, repairs and refurbishment.

And most importantly, we’re here to help.

We don’t believe in handing you the keys, waving goodbye and saying “good luck!”

Deluxe RV Group
45 Main Street, Blenheim
03 5783310
Here for the road ahead.

16/10/2026

This is a seriously well-equipped setup. The big-ticket features he...

Thinking about a new motorhome?This could be the opportunity you've been waiting for!YOUR NEXT MOTORHOME COULD COME WITH...
16/10/2026

Thinking about a new motorhome?
This could be the opportunity you've been waiting for!

YOUR NEXT MOTORHOME COULD COME WITH A WHOLE LOT EXTRA!

We’re shaking things up at Deluxe RV Group, and some lucky buyers are going to benefit!

We have new Pilote demo motorhomes arriving soon, so we’re offering some seriously good deals on selected demonstration models currently in the yard.
We’re talking an extra $10,000 off the retail price, plus another $10,000 to spend on accessories for your motorhome. That’s more gear for your travels and more money left in your pocket.

Every motorhome has its own features and benefits, so get in touch with us to find out which models are included and what’s on offer.

These are one off deals, available on selected stock only. Once these motorhomes are sold, the opportunity is gone!

Give us a call on 03 578 3310 or pop into Deluxe RV Group at 45 Main Street, Blenheim, and let’s see what we can do for you.

www.deluxegroup.co.nz

For those of you who have dealt with Deluxe RV, you would have meet Matt! Well last night we celebrated Matt’s 10th year...
16/10/2026

For those of you who have dealt with Deluxe RV, you would have meet Matt! Well last night we celebrated Matt’s 10th year working with us and what an achievement that is. Matt is dedicated to his job, and his customers and we can only but thanks him. Well done Matt and here’s to another 10 years and counting.

2026 Pilote Atlas A650D - Limited Edition - In Stock NowPowered by a 170hp 2L Turbo Diesel Engine and measuring 6.6m lon...
14/10/2026

2026 Pilote Atlas A650D - Limited Edition - In Stock Now

Powered by a 170hp 2L Turbo Diesel Engine and measuring 6.6m long by 2.2m wide, it’s a great size for travelling while still giving you plenty of space inside. The front lounge converts into a drop down double bed, giving you a really clever use of space without compromising on comfort.

When it comes to keeping you comfortable, you’ve got Truma Combi 4 gas heating and hot water, a 2 burner hob with oven and grill, an automatic 3 way fridge/freezer, 130L fresh water, 90L grey water and a 95Ah battery backed up by a 200W solar panel.

Outside, there’s an awning, outdoor shower and handy slide out skirt drawer, while the wide angle reversing camera makes parking that little bit easier.

Safety and driving features are well covered too, with ESP, ABS, selectable traction mode, lane departure and lane assist, collision alert with emergency braking, rain and light sensors, central locking and an electric handbrake. Four season tyres are also fitted, making it ready for getting out and exploring in all sorts of conditions.

It’s fully self contained approved and comes with blinds and insect screens throughout, plus Pioneer Apple CarPlay and Android Auto to keep you connected while you’re on the move.

For more information:

https://stock.deluxegroup.co.nz/details/3860347/2026-ford-pilote-atlas-a650d-new

Or call us on 03 5783310

If you are unable to visit we do over over the phone video calls to show you.

Helpful Information When You’re Travelling NZ - Phone numbers and websites.We’ve put together a few handy contacts to ke...
14/10/2026

Helpful Information When You’re Travelling NZ - Phone numbers and websites.

We’ve put together a few handy contacts to keep saved in your phone for those times when you need a little help while you’re on the road.

*Mechanical Servicing Agents NZ Wide
​*Spare Parts you can buy from
*Compliance
*Refurbishment

Click Here:

Service and repair agents around New Zealand including Iveco, Peugeot, Fiat. Local repair agents in the Blenheim and wider Marlborough region.

There's a whole lot of adventure sitting right here!From motorhomes ready for your next big road trip to caravans perfec...
13/10/2026

There's a whole lot of adventure sitting right here!

From motorhomes ready for your next big road trip to caravans perfect for escaping away for the weekend, we've got a great range of options available and ready for their next owners.

With everything from European luxury to practical touring favourites, there's something for all sorts of travellers, whether you're chasing a little freedom, planning the big lap or simply looking for a change of scenery.

Have a scroll through and check out what's currently available. You might just spot the one that's been calling your name!

www.deluxegroup.co.nz

Address

45 Main Street
Blenheim
7201

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 5pm

Telephone

+6435783310

Website

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