27/09/2020
In 1991, Ratan Tata became the chairman of the Tata group.
Tata motors were India's largest truck maker in India. So Ratan Tata decided to focus on building modern passenger cars
At the end of the year 1998, Tata Motors launched Tata Indica
This was the first modern car ever to be designed by an Indian company
It was Ratan Tata's dream project
He worked day and night to make this dream come true
But when the car was launched in the market, it turned out to be an utter failure.
The car sale rate was so poor that Tata had no other option other than selling the whole passenger car business.
Ratan Tata decided to sell to Ford, and they accepted the proposal.
Together with his team members they travelled to Ford's head office in Detroit to seal the deal.
While the meeting went on for 3 hours, it seemed that the behavior of Ford people was insulting toward Tata group representatives.
In the meeting, chairman of Ford (Bill Ford) said to Ratan Tata, “why did you enter in the passenger car business when you were not knowing of it. It will be favor if we buy this business from you”.
Rata Tata felt humiliated and decided not to sell his car business
That same day, he decided to channel all his attention to the Tata Motors.
With time, Tata Motors became very successful and in 2008, the brand had the best-selling cars in the market.
That same year Ford Motors was on the edgeof bankruptcy and were desperately looking for a buyer for their 'Jaguar & Land Rover (JLR)' division.
Guess who came to their rescue?
Ratan Tata bought the FORD's JLR division and transformed it into a very profitable business.
Whatever your situation may be today please do not allow your problems to overshadow your strengths. Be strong and face the challenges head on and you will eventually triumph.