23/05/2023
Citation building is the process of creating or acquiring mentions of a business or website on various online platforms such as directories, review sites, social media profiles, and other relevant websites. These mentions typically include the business's name, address, phone number (NAP), and sometimes additional information like website URL and business description. Citation building plays a crucial role in local search engine optimization (SEO) as search engines use these citations to verify the authenticity and relevance of a business's information, which can impact its visibility in local search results.
