10/06/2016
Nissan Motor Co launched a compact hatchback from its Datsun stable in India on Thrusday in Bhopal capital of M.P NISSAN Hosangabad Road Bhopal.by honorable home minister of M.P GOVT Shri Babulal Gaur 5pm, its third attempt to crack the country's small and low-cost car market where it has struggled to make a dent.
The Japanese carmaker resurrected the Datsun brand in 2012 to try to capture share in emerging markets such as India. Starting in 2014, the first two cars it launched have not sold in large numbers, however, due to lack of awareness about the brand and fewer dealerships than rivals, analysts say.
ALSO READ: Datsun launches the redi-Go, prices start at Rs 2.39 lakh
This time, Nissan says it is doing things differently.
The carmaker will use digital and social marketing to raise awareness of Datsun, Guillaume Sicard, president, Nissan India told reporters at an event in Mumbai to launch its Redi-Go car.
To reach more buyers it will sell and service the Redi-Go from 274 Nissan and Datsun outlets across India. It has also partnered with after sales service provider MyTVS to reach buyers in smaller towns and cities.
ALSO READ: Nissan banking heavily on Datsun redi-Go success
"Datsun is very new in India, just two years old, so we need to improve awareness ... we need to communicate more and we need to get more cars on the road," Sicard said.
With India expected to become the world's third-largest car market by 2020, Nissan hopes Datsun's Redi-Go will help arrest falling sales and boost its market share.
